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Mobile Data Users Now Representing the Mainstream |
|
20th April , 2004 |
|
Inset is Clint Wheelock, Director of In-Stat/MDR quoted below. In addition, other results from the firm's survey demonstrate very few notable differences between basic demographic characteristics of wireless data users and those of non-data users, indicating that mobile data usage is now a mainstream phenomenon across multiple demographic groups. Rather than demographics themselves, the key distinctions between users and non-users lie in the value that the subscribers offer to wireless carriers and handset makers. "Mobile data subscribers offer significant value to wireless carriers, content/application developers, and handset makers," reports Clint Wheelock, Director of In-Stat/MDR's wireless group. "In-Stat/MDR finds that wireless data customers use 42% more voice minutes than non-data users, in addition to spending an average of 19% more on their total wireless bill each month and 64% more on their current handset." In-Stat/MDR has also found that: SMS appears to be the leader among mobile data services used by survey respondents, however, Internet access services, ringtones, and mobile games all had strong showings. The national wireless carriers are on a relatively even plane with respect to wireless data adoption. According to survey results, Verizon Wireless, AT&T Wireless, Cingular Wireless, and Sprint PCS are evenly represented both among mobile data subscribers and non-data users. T-Mobile and Nextel show strength with a relatively higher take rate of data services among their customers. Responses indicate a greater-than-average adoption of wireless data usage among ethnic minorities, particularly Asian Americans and Hispanic Americans. The report,
"Psychographics and Demographics of Wireless Data Subscribers"
(#IN0401656MCD),includes an overview of wireless data subscriber demographic,
professional, and wireless purchasing profiles based on responses
to a variety of questions from the Consumer Mobility Survey, an introduction
and overview of four psychographic segments based on cluster and factor
analysis of survey results (includes demographic, professional, and
wireless purchasing profiles), and an in-depth review, description,
and behavioral analysis for each of the four wireless data psychographic
segments, with point-by-point comparisons to the overall data user
subscriber base. |
| 3G Mediation Win |
| Narus, Inc., announced it is expanding its focus into the mobile market through new business with long-time customer and leading Japanese 3G operator KDDI. |
| 3G Antenna Specialist Pans Out |
| UK-based miniature antenna specialist, Sarantel, has responded to the growing demand for its innovative GPS, WiFi and 3G products in the Asia/Pacific market by appointing three new distributors. |
| Mobile Data Users Now Representing the Mainstream |
| With 54% of In-Stat/MDR's Consumer Mobility Study respondents currently using one or more wireless data services |
| Robot Controlled By 3G Phone |
| The robot can be controlled remotely through the local area network (LAN) using a personal digital assistant (PDA) or via a third generation (3G) mobile phone using images from the integrated camera placed in Banryu's head. |
| Siemens Extends EDGE Wireless Network |
| The new contract encompasses the delivery of 170 EDGE base stations in the area around Kuala Lumpur, in order to upgrade the GSM network in this region |
| Hong Kong Loses 3G Conference |
| The Hong Kong government has been criticised for losing the world's second largest third-generation (3G) mobile phone industry conference to Singapore |
| Part 3G Networks In Finland |
| To speed up the introduction and to curtail the cost of implementing 3G in Finland, it has been agreed that the 3G Operators can share their networks. |
| 3 Takes 3G Nokia 7600 On-Board |
| 3, the UK's first video mobile network, today announced that the Nokia 7600 will be available in its retail outlets across the United Kingdom. |
| Dual 3G SIM / Smart Card |
| It provides power and level shifting for 2.5G/3G wireless applications which are required to interface with either a 1.8V or 3V subscriber identity module (SIM) or Smart Card. |
| New Sanyo Camera Phone for US |
| Sprint and SANYO announce the introduction of Sprint’s tenth integrated camera phone, the Sprint PCS Vision Picture Phone PM-8200 by SANYO. |
| 5 Million CDMA Wireless Phones to India |
| GE has supplied the super-high growth CDMA sector of emerging market India with 5 million CDMA phones, and presently has a 50 percent market share. |
| No. 1 CDMA Wireless Phone in the World |
| According to U.S. market researchers Strategic Analytics (SA) last year LGE sold the world market 21.3 million CDMA phones for a 21.6 percent market share. |
| Ceva for Samsung 3G Phones |
| CEVA, Inc has licensed the CEVA-X1620 DSP core to power Samsung's next generation 3G multimedia handsets. |
| EDGE Wireless To Delay 3G Equipment Sales |
| EDGE will delay sales of next generation equipment in many parts of the world, with several hundred thousand EDGE-enabled base stations deployed by 2009. |
| TODAY'S
PRESS RELEASES All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners. |
| TODAY'S
PRESS RELEASES |
US
: With 54% of In-Stat/MDR's Consumer Mobility Study respondents currently
using one or more wireless data services, the high-tech market research
firm believes wireless data in the US has made it to prime time.