Picsel Powered Microsoft Smart Phones

23rd April , 2004

Europe : Motorola and Picsel Technologies announced a global partnership which will revolutionise Browsing on Handsets.

The Picsel Powered(TM) Smart Phones from Motorola will for the first time deliver Full Web and Multi-Document Browsing, through a user interface which actively encourages the consumer to access more rich content on smaller screens.

Redefining the mobile experience for Motorola, Picsel's technology is unlocking the value of rich content for the mobile space.

Already available in China, the Motorola flagship A768 device featuring Picsel Browser(TM) is the world's first handset to deliver the Full Web and Multi-Document browsing on a Linux based Smart Phone. Other forthcoming handsets to feature Picsel's innovative solutions in 2004 will include the Motorola A1000 3G convergence phone, and Motorola's flagship MPX Smart Phone based upon Microsoft's Windows Mobile OS.

'Motorola believes that having Picsel software as an integral component of our Smart Phone product range will allow consumers to enjoy a richer experience as display sizes increase and technology is made available to allow consumers to use mobile devices to interact with the internet or with different types of data on their mobile devices, 'said Mike Sudol, Vice President and General Manager for Motorola's GSM Products in APAC. 'This alliance reflects the belief we have that Picsel's technology will successfully complement our strategy to provide compelling experiences which encourage consumers to purchase our new generation of content rich phones.'

'Our partnership with Motorola is further evidence of Picsel's ability to partner with world leading mobile brands who wish to challenge the boundaries of the contemporary mobile user experience, ' said Imran Khand, Picsel CEO. 'Redefining Mobile Browsing for our partners, Picsel is actively revolutionising the way mobile users communicate and interact with rich content on the move'.

Picsel Browser, based upon Picsel's ePAGE(TM) Multi-Media Content Engine, will enable Motorola Smart Phones to browse the Internet with Flash, Microsoft Office (Word, Excel and PowerPoint), and Adobe PDF - all without the need for content re-engineering or device syncing. Other variations of the Browser will include support for Video and the ability to mix and match a variety of content types.

Bringing the Mobile Web and other application content to life, Picsel's technology employs a unique suite of patented User Interface functions, which delivers an intuitive user experience on the smallest of device screens. Picsel Live Zoom &Pan(TM), a feature prevalent across all Picsel applications, enables the user to rapidly magnify content to any desired level and move the content page in absolutely any direction. Delivering control far beyond the expectation of contemporary UI models, Picsel Live Zoom &Pan is instantly customisable to suit a range of device input methods.

Picsel also introduces a variety of 'One Handed'User Interface features, which are set to deliver unprecedented freedom of content access to the mobile user. A first for Mobile, Picsel Mobile Display(TM) intelligently reconstitutes any type of content to fit the width of the device screen, while maintaining the integrity and rich quality of the original content page. A feature which is employable across all content formats, for example HTML for Browsing, MS Word, Adobe PDF, Picsel's Mobile Display empowers rich content delivery through simple navigation.

Another first for Mobile, Picsel Link Navigator(TM) enables users to swiftly travel through the content page, using intelligent sequential stepping of page hyperlinks. Allowing the user to quickly identify key areas of interest, Picsel's Link Navigator is adaptable to multiple device form factors and content formats.

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