Europe : ukbetting plc, the online gaming and sports content provider, announced today the launch of its first branded, stand alone, channel on the UK's largest 3G mobile network.

Inset is Graeme Oxby, the new Marketing Director at 3 UK.

ukbetting's football content site, Football365, will be providing 3, the UK's first video mobile network, with a managed-site ('m-site') for its customers to access directly through their 3G video mobiles.

Customers of 3 will be able to take advantage of a range of free and paid-for football content via the Football365 branded m-site, including wallpapers, club realtones, editorial comment, competitions, quizzes, animations and Conference football weekend previews.

Under the agreement with 3, which is the UK's fastest growing network with over three million customers, the Football365 m-site will be available through 'Today on 3', 3's live video mobile news and entertainment channel.. Football365 will be the sole provider of football wallpapers and ringtones on 3's network and will be placed prominently within the football index

All elements of 3's Football365 channel were developed in-house at ukbetting, which will also be hosting the m-site. The advanced technical capabilities of a 3G network have enabled a very high level of quality, speed and interactivity.

David Annat, Head of Content, commented,

'We are very excited about the Football365 m-site for 3. Not only is one of our brands very well positioned on a major mobile network, but it also signals an important advance in ukbetting's technical capabilities.'

Graeme Oxby, 3 UK's Marketing Director said, '3's video mobile services are designed to be immediate, accessible and fun for
customers. We offer a broad selection of easy-to-use and affordable content services and Football365 fits perfectly with this approach. 3 has the leading range of video mobile services and m-sites are part of our strategy to maintain that leadership by increasing choice for our customers.'