Europe
: Taking the next evolutionary step in mobile TV, Ericsson will showcase
its enhanced program guide for mobile TV at the TV and broadcasting
event MIPTV/Milia. The application integrates TV and on-demand mobile
TV services in one location in one device.
The
MIPTV/Milia website can be visited here MIPTV/Milia
Using the solution, Ericsson will demonstrate at the event how a wide
range of TV and on-demand programs can be well structured and easily
accessed in one location on the mobile. The solution also allows users
to easily access stored content for playback, making the mobile TV
service even more attractive and personal.
The enhanced program guide feature provides mobile TV users with comprehensive
information on each program, providing users with a rich TV experience.
Kurt Sillén, Vice President, Ericsson Mobility World, says
that personalization and ease-of-use are essential for mass-market
uptake of the service. "Adding on-demand TV to the program guide
will stimulate consumption and bring new revenues to the whole mobile
media industry," Sillén adds.
Ericsson Consumer and Enterprise Lab studies show that consumer interest
in mobile TV is often based on situation and an attractive option
for filling time. With on-demand services, users can access recorded
programs, yesterday's highlights and archived material whenever they
please. Both TV and on-demand services are necessary to meet the requirements
of mobile TV users.
The enhanced application will be commercially available as part of
Ericsson's Mobile TV and Video solution in the fourth quarter of 2006.
Ericsson provides operators with a true end-to-end solution that utilizes
the WCDMA and GSM/EDGE mobile networks for commercial mobile TV and
video services. Today, existing 3G mobile technology enables service
providers to launch high-quality and cost-efficient mobile TV services.
