New Benefits for Smartphone Users
New Benefits for Smartphone Users
14th April , 2009
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USA : Novarra announces new solutions specifically designed for the smartphone category of mobile devices that are coming to market with an increasing range of shapes, sizes and capabilities.
Novarra’s industry-leading Vision™ mobile internet and multimedia platform leverages and enhances features like HTML browsers, keyboards and touch-screens to provide a better web experience by maximizing performance, usability and breadth of web content for “always on” smartphone users.
Operators and internet brands can benefit from PC levels of adoption and traffic on new and existing handsets from LG, Samsung, Motorola, Nokia, Apple, Google and others.
“Smartphones and faster networks are beginning to offer consumers a more normal browsing experience, however there are still significant limitations to achieving PC levels of adoption and traffic,” comments Tony Cripps of Ovum. “Operators and device manufacturers need to support rich PC web content not typically accessible, even on smartphones. Equally important is offering mobile usability and context beyond what is necessary for a PC. Products that are able to simultaneously address rich content and mobile context will have an important competitive advantage over those that don’t.”
Novarra builds upon the company’s expertise and leadership in mobile internet services to deliver a rich experience for smartphones that includes multimedia and PC web content along with industry leading mobile usability features. Capabilities include:
- Broad content support for video, Flash, multimedia and RSS
- SmartNav™ single click jump to search, login and main content
- Multiple viewing options including pan and zoom and ‘touch-to-focus’ that makes best use of touch-screens and device-specific input capabilities
- Contextual advertising for monetization of internet services
- Mobile widgets, personalized content and on-device portal options to support next generation portals and mobile app stores
- Network acceleration and content optimization for reduced network payload and improved speed
“Smartphone users have a great platform for on-demand web access, anytime, anywhere. With Novarra’s mobile-specific feature set, consumers can obtain the user experience necessary to truly achieve the utility of the internet in your pocket,” said Kevin Wallace, Novarra CTO. “It is only a matter of time before mobile internet traffic surpasses PC traffic. When the technology fulfills consumer expectations, daily usage and revenue will follow.”<