Samsung Launches Tocco Lite
Samsung Launches Tocco Lite
30th April , 2009
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UK : Samsung UK announced the launch of the Samsung Tocco Lite, in the UK market, the latest addition to the Tocco family. The Samsung Tocco Lite has enhanced social media features and will continue Samsung’s leadership in the touch screen market, delivering the style and features consumers come to expect from Samsung, at an ultra competitive mid-range price.
“The incredible success of the Samsung Tocco handset last year has paved the way for this latest addition to the Tocco family,” said Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland. “With its vivid and responsive full touch screen, the Tocco Lite will appeal to consumers who want to access their social media sites in a simple and colourful way.”
The Samsung Tocco Lite uses online widgets to ensure users can keep their Facebook status up-to-date, log on to their Myspace page or browse YouTube for the latest videos, all from a simple one touch interface on the main menu screen. Users can also tag photos of their contacts on the device, as well as uploading their favourite shots to their own social networking sites.
The Tocco Lite offers all the multimedia features consumers would expect from a Samsung full touch device. The slim body incorporates a 3 Megapixel camera designed to capture spontaneous moments with family and friends, using enhanced features such as smile and face detection.
Featuring an FM radio, high quality 3.0” WQVGA touch screen, music recognition and Samsung DNSe 2.0 (Digital Natural Sound engine) which ensures natural, high quality sound, the Tocco Lite is a multimedia phone that keeps users entertained wherever and whenever.
The Samsung Tocco Lite is set to launch in UK stores mid May and will be supported by a £1.5 million marketing campaign.