Logica Enhances MMS Delivery Across Multiple Wireless Devices

Logica and PictureIQ Corporation, providers of multimedia optimization solutions, today announced an agreement to further enhance the real-time delivery of multimedia messages via Logica technologies by ensuring interoperability between different mobile handsets or internet-connected devices.

Picture above shows PictureIQ™ TransForce™ Model 300 makes it possible for your applications and services to deliver photos and images on the fly to any mobile network or Internet-enabled device—including everything from mobile handsets to Palm-type computers.

Under the terms of the agreement, Logica will incorporate PictureIQ's TransForce™ MTS™ into its own Picasso Multimedia Messaging Service Centre (MMSC) to deliver rich-media transcoding services that will facilitate the management of multimedia content including images, animation, video and audio messages.

"True device-independence is a crucial element in the drive to ensure mass adoption of MMS and thereby generate revenue for operators," said Gerry McKenna, CEO of Logica Mobile Networks. "By integrating PictureIQ's proven transcoding technology into our Picasso MMSC we will provide customers with the high performance capability to support and deliver rich media services more efficiently and cost-effectively, regardless of the operating network or mobile device. This helps provide a richer messaging experience to end users."

PictureIQ's TransForce MTS solution is an enabling server software platform capable of powering the real-time optimization and rendering of content and messaging services for varied aspects of Internet and mobile device delivery, including device displays, formats, screen resolutions, audio players and more.

"The selection of PictureIQ's technology for Logica's global messaging solution represents a significant achievement for our company. Our reputation has been built on delivering high-quality, scalable and media-rich transcoding solutions that deliver immediate impact and results," said Tom Hull, President and CEO of PictureIQ Corp. "Our work with Logica also signals an important advancement for the mobile industry to benefit from transcoding in MMS by achieving interoperability between all mobile devices."