Logica
announced it has successfully captured the entire Hong Kong Short Messaging
Service (SMS) market by signing a contract with New World Mobility.
New World Mobility, one of the six mobile operators in Hong Kong, has
seen enthusiastic growth in the demand for SMS after the Hong Kong inter-operator
SMS service was launched last December. Since then, all subscribers
from six mobile operators are able to send SMS to each other, regardless
of which service provider they use. The company’s commitment to
offer a reliable, value-added SMS service to mobile users was a significant
factor in the purchase of Logica’s Short Messaging Service Center
(SMSC).
Logica 's SMSC is the only product in the industry that supports all
major mobile network technologies while maintaining reliable, flexible
and scalable performance.
“We are very impressed with Logica’s experience and expertise
in messaging,” said Dr Norman Wai, President and Chief Executive
Officer of New World Mobility, “With the continuous increase in
SMS traffic, we believe Logica’s reliable and flexible SMSC will
help deliver an innovative yet stable service to our customers. This
will be particularly important in order to cater to the dramatic growth
we anticipate during peak periods.”
Logica has now captured 100% market share of Short Messaging Service
in Taiwan, Macau and Hong Kong, which has enhanced the company’s
position as a dominant player in the Greater China market.
“We are delighted to have been selected by New World Mobility for
the SMSC offering. This is a significant milestone for the company in
Hong Kong as it means we have accomplished 100% market share,”
said Marie Holmes, Regional Managing Director of Logica Asia, “The
achievement not only imposed great impact on the Great China region,
but also places Logica in a very favourable position to strengthen its
global leading role in messaging.”
