US:
Sprint announced the launch of Sprint PCS VisionSM Multimedia Services,
a service that offers streaming video and audio content available
nationwide. The Sprint PCS Vision Multimedia Phone MM-A700 by Samsung®
will be the first CDMA device in the United States to deliver streaming
audio and video content from familiar sources such as CNN, NBC, FOX
Sports, The Weather Channel, E! Entertainment, mFlix, Twentieth Century
Fox, AccuWeather and 1KTV.
Consumers
using this first-of-its-kind device and service will be able to access
more than 600 new streaming video and audio clips every day, covering
the latest news, weather, sports and entertainment. The service offers
a wide range of content for everyone – from NFL injury reports
to red-carpet interviews from E! Entertainment. The launch of this
service further fortifies Sprint’s lead in the mobile data market.
“Sprint
PCS Vision Multimedia Services represents a milestone in delivering
innovative new ways to connect people to the world around them where
they want, when they want, in a dramatically new way,” said
Jeff Hallock, vice president – Product Marketing and Strategy,
Sprint. “Whether it’s an unforgettable moment during the
presidential campaign, a summer games first or simply killing time
with a needed fix for the best dressed at the Emmy Awards, Sprint
is delivering an experience unlike anything seen before on a mobile
phone.”
“Samsung
is the first in the United States to offer a CDMA phone with the processing
power capable of delivering streaming content,” noted Peter
Skarzynski, senior vice president of Samsung’s wireless division.
“The MM-A700 by Samsung showcases the breadth of Samsung’s
capabilities by combining industry-best screens, hi-resolution imaging
and streaming video technology in a distinct form factor consumers
desire.”
The
MM-A700 by Samsung enables customers to listen and view audio/video
clips on-demand in real time directly from the phone’s 262K
TFT full-color screen. The content, decompressed and played on the
embedded media player, is directly delivered to the handset from the
high-speed (CDMA1X) Sprint PCS Vision network, eliminating the download
process and the storage of files on the handset. Video and audio content
is streamed to the MM-A700 by Samsung at 15 frames per second (fps).
The
4.2-ounce clamshell MM-A700 by Samsung also features a megapixel camera
and digital camcorder, allowing consumers to send/receive hi-resolution
images or videos with Sprint PCS Picture Mail(SM) and Sprint PCS Video
Mail services. Users also will enjoy the added benefit of the MM-A700
by Samsung’s Advanced Audio Coding (AAC) quality, providing
unparalleled CD-like sound quality when listening to multimedia video
and audio content such as Music Tone ringers from Sprint.
Sprint’s
legacy with mobile multimedia began two years ago with the launch
of industry-first technology like 1KTV and Idetic’s MobiTV,
the leading provider of live and on-demand multimedia content for
wireless networks.
With
Sprint PCS Vision Multimedia Services, Sprint PCS Vision subscribers
can browse and stream the various channels in the service. Initially,
Sprint will offer 10 channels to choose from for accessing audio and
video content. Content can be accessed in two primary categories:
1)
My Channels: a ‘basic cable’ type package consisting of:
Ch.
1 = Sprint TV, which is a compilation of content from NBC, FOX Sports,
The Weather Channel and more. The content and technology for Sprint
TV are being delivered by MobiTV.
Ch. 20 = Twentieth Century Fox, that offers free movie trailers;
Ch. 49 = The Preview Channel, which offers free previews of all channels;
and
Ch. 24 = Athens on Location – free summer games highlights from
NBC through Aug. 29.
2) Premium Channels: this is a more in-depth service that provides
more content more frequently as determined by the channel content
providers. The additional premium services channels available at launch
are:
Ch. 2 = CNNtoGO - $4.95/month
Ch. 3 = FOX Sports - $4.95/month
Ch. 4 = The Weather Channel - $4.95/month
Ch. 5 = 1KTV - $4.95/month
Ch. 7 = mFlix - $4.95/month
Ch. 8 = E! Entertainment - $4.95/month
Ch. 14 = AccuWeather - $3.95/month
The providers determine and create the unique mobile viewing content
and customers have the opportunity to subscribe to Sprint TV or one
specific channel. The content providers offer new clips every day
plus hourly updates, ensuring the content is fresh and current. Sprint
TV content and premium channels will continue to be expanded.