Over 270K Sign-Up for 3G Wireless Football

Europe : As the Barclays Premiership kicks off this weekend, 3, the UK’s first video mobile network, has announced over 270,000 registrations for its football service including video highlights, text alerts, club news and video goal alerts.

Gareth Jones, 3’s COO commented: “3 leads the market with the most innovative and entertaining services on mobile and 3’s football offering is no exception. 270,000 fans have already signed up for our football alerts in time for the new season, that’s 3 times the capacity of the new Wembley Stadium.”

3 offers fans the very best of football on mobile with manager interviews, video previews and analysis, UEFA Champions League highlights and content from Soccer AM, Sky Sports and Football 365.

Every Saturday throughout the Barclays Premiership season, 3’s customers can watch video highlights of all the afternoon’s matches at 5:15, with all other matches available just five minutes after the whistle. On 3, you can even sign-up for club news and score alerts sent straight to your inbox.

At peak times last season, more fans were following football on 3 than walking through the turnstiles at Premiership clubs.