3G Operator's New Ad is Music to the Ears

Europe : The magical world of music is brought to life in 3’s latest brand film, with another intriguing creative by WCRS.

The new campaign, shot in Hong Kong, is set on ‘Planet 3’ a place where east meets west in a collision of cultures. Planet 3 is inspired by Asia, the birthplace of new technology, where it is designed to be fun, playful and enjoyable.

In the new ad we see that music has become illegal, something that ladies who lunch can only enjoy behind closed doors. They gather in groups during the day, pop the lids on their sonic canisters and enjoy….

However the “sound police” are never far away. They burst in with their oversized orange earmuffs and sound proof bags, impound the canisters and take the women away, but even the Police can’t resist the allure of music.

Like 3’s other ads in the series, Dirty Music will get people talking.

Bob Fuller ( inset ), 3’s Chief Executive commented: “Music is an important part of people’s leisure time, with 3G technology our customers can enjoy full-length music videos and tracks on their mobile, something consumers would never have imagined possible a few years ago.“

The brand film will be supported by a multi-media, through-the-line campaign to promote 3’s music offering of tracks and full-length videos from major artists and record labels including Robbie Williams, Britney Spears, Kylie and the best indie bands.