UK : Vodafone, the world’s largest mobile community and MTV, the premier multimedia music and entertainment brand, announced the launch of a new multi-platform programme, Vodafone Soundbites.  

Vodafone Soundbites explores every aspect of the global music scene.  Featuring international artists’ interviews at gigs and festivals, bands’ fantasy group line-ups, pre-show rituals and performers describing their first time on stage, Vodafone Soundbites brings an authentic behind the scenes insight into the world of music.

Vodafone Soundbites will be available on TV, via a website (www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.com) as a series of twenty one, three minute shows from early August.  The website and mobile service will carry additional footage, as well as editorial and news elements.

Vodafone Soundbites will be available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering sixteen countries.  Vodafone Soundbites is supported by an MTV created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.

Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by Myspace, ‘Vodafone Music Reporter’, offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.

”Through our partnership with MTV, Vodafone is successfully building on its long-lasting music heritage and continues to bring music to its customers whenever they want it, wherever they are. Vodafone Soundbites is a pioneering multiplatform communications show, will be delivered in 29 countries and will allow millions of fans to experience music on mobile  through  Vodafone and its partners’ high speed, reliable networks, online and TV.” commented David Wheldon, Global Brand Director, Vodafone. 

Kevin Razvi, EVP of MTV Networks International and VBSI said, “We are delighted to once again partner with Vodafone on this new and deeper initiative.  We always strive to offer our partners bespoke, creative opportunities. Leveraging on both our global reaches and MTV’s multi platform offering, Vodafone Soundbites will engage music lovers everywhere at anytime through their preferred means.  Music and especially live performance is something that everyone can enjoy and this new series reflects the truly global nature of both MTV and our partner, Vodafone.”