Europe : “Research and Markets announced the addition of IE Market Research Corp.'s new report "3Q08 Italy Mobile Forecast, 2008 2010" to their offering.
This Mobile Forecast on Italy provides over 65 operational and financial metrics for the Italy wireless market. We cover quarterly historical data starting in 1Q2004 and ending in 1Q2008. We also provide four-year forecasts at the operator level going out to 2010. Operators covered for Italy include: TIM, OPI Vodafone, Wind, and 3 (Hutchison). Our Mobile Forecasts are updated quarterly and are available for one-time delivery or through regular updates.
Notable highlights of the 3Q08 Italy Mobile Forecast include:
- We are forecasting continued growth in the Italian wireless industry. Wireless penetration levels in Italy will increase from our projected 156.3% in 2008 to our forecasted 162.5% (previously 165.3%) in 2010.
- We are forecasting total subscribers in Italy to increase from 92.5 million in 2008 to 96.9 million in 2010.
- In 2010, market shares (by subscribers) of the four major operators in Italy will be 40.7%, 32.8%, 16.8% and 9.6% for TIM, OPI Vodafone, Wind, and 3 (Hutchison) respectively. Given trends in the past few quarters, these market share numbers remain unchanged from our previous forecast.

