Sony Ericsson Jalou : One for the Ladies

Sony Ericsson Jalou : One for the Ladies

12th August, 2009

Europe : Sony Ericsson has announced a new mobile phone called the Jalou, aimed at the trendy female consumer. The device is being billed as the ultimate in “chic communication”. The Jalou is only 7cm long; enabling it to easily fit into ladies cramped handbags.

Sony Ericsson conducted studies into the latest architecture and furniture trends as well as paying deep consideration to the world of culture and fashion while designing the Jalou.

The Jalou isn’t just a pretty face and features a two-inch screen, which at the touch of a button becomes a mirror. The device also contains Sony Ericssons “Walk Mate” pedometer, which counts how many steps you do in a day.

The Jalou is available in a variety of colours, all inspired by precious gems such as Deep Amethyst, Aquamarine Blue and Onyx Black. Also included are a 3.2 megapixel camera for snapping all your friends, a music player for listening to the latest Take That song, Video recording, Bluetooth, FM radio and the internet where you can check the latest social network updates.

"Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset," comments Charles Hunt, Jalou head designer at Sony Ericsson. "The design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape."

The Jalou will be available in the 4th Quarter of 2009.

For those of you who really want to go fashion crazy and demand exclusivity Dolce&Gabbana will be releasing a limited edition version of the Jalou (pictured below).

The Dolce&Gabbana Jalou comes with additional niceties, including three rose sating bags to carry the phone and anything else you’d like to include as well as a special handset encrypted with gold accents.

Additionally, exclusive photography and video clips are from Dolce&Gabbana fashion show is pre-loaded onto the mobile, as well as exclusive visual styles and themes for your Jalou.

The Jalou Dolce&Gabbana will also launch in the 4th Quarter of 2009 in it’s exclusive Sparkling Rose colour.

Jalou

Irresistible compact fashion phone comes with the following features and lots more:
·          3.2 megapixel camera - snap your favourite outfit and send to your friends
·          Video recording - film and post clips online anytime
·          Stereo FM radio - catch up on the latest songs while on the move
·          Music player - with Bluetooth(TM) stereo, PlayNow(TM) and TrackID (TM)
·          Bluetooth(TM) 2.0 - upload images and videos to your social network site
·          Mirror Key - check your hair before a hot date
·          Walk Mate step counter - see how far you have walked while out shopping
·          Internet - Google(TM) search, Google(TM) maps, email, instant messaging, picture messaging
·          Entertainment - YouTube(TM) application, 3D games, video viewing
·          Weight - will not weight your handbag down, only 84 grams

The Sony Ericsson Jalou Specification

Camera	3.2 megapixel camera 3.2x digital zoom (up to) Geo tagging Photo feeds Photo fix Send to web Video light Video recording
Music	Bluetooth(TM) stereo (A2DP) Media player MEGA BASS(TM) Music tones ((MP3/AAC) PlayNow(TM) TrackID(TM)
Web	Access NetFront(TM) web browser Bookmarks Google(TM) search (from standby) Web feeds
Communication	Call list Conference calls Speakerphone Vibrating alert Video calling (main camera)
Messaging	Conversations Email Microsoft Exchange ActiveSync® Instant messaging Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS)
Design	Auto rotate Media Picture wallpaper Wallpaper animation
Entertainment	3D games FM radio with RDS Java(TM) Motion gaming Video streaming Video viewing Walk Mate step counter YouTube(TM) application
Organiser	Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer
Connectivity	A-GPS (US only) Bluetooth(TM) technology Google Maps(TM) Modem Synchronization USB mass storage USB support
Accessories	In box: Sony Ericsson Jalou Battery Charger Stereo Portable handsfree User documentation
Facts	Size: 73 x 45 x 18.2 mm Weight: 84 grams Colours: Onyx Black Deep Amethyst Aquamarine Blue Main Screen: Type: 262,144 colour TFT Resolution: 240 x 320 pixels (QVGA) Size: 2.0 inches External screen: Type: Monochrome LCD Resolution: 128 x 36 pixels Size: 1.3 inches Phone memory: Up to 100 MB Memory card support: SanDisk microSD(TM) Talk time GSM: Up to 7 hrs Standby time GSM: Up to 350 hrs Talk time UMTS: Up to 4 hrs 30 min Standby time UMTS: Up to 250 hrs Video call time: Up to 2 hrs
Networks	GSM GPRS/EDGE 850/900/1800/1900 UMTS HSPA 900/1700/2100