Europe
Norway: Watch live transmissions, highlights, and recaps from next
year's Winter Olympics in Torino directly on your mobile phone - free
of charge! This has now been made possible through an exclusive mobile
TV collaboration between Telenor and NRK.
"We are very
much looking forward to the Winter Olympics in Torino. We are pleased
to be able to offer the Olympics to our customers, through our collaboration
with NRK, and we are especially keen to follow the men's alpine skiing,
considering how well the Norwegian team has performed recently. Telenor
Mobil customers will be able to follow the games from hour to hour,
provided they own a mobile handset capable of supporting Mobile TV,"
says Division Director Berit Kjøll, Head of Telenor's activities
in the Consumer Market.
Together, Telenor and NRK have secured the rights to present the Olympics
to Norwegian mobile customers. Telenor is also the Norwegian alpine
skiing team's main sponsor, as well as one of six national main sponsors
of the Norwegian Olympic Committee.
The partnership agreement will secure Telenor Mobil customers exclusive
and free-of-charge access to the following services from NRK:
- Live transmissions from the Olympics
- Highlights from fascinating Olympic events
- Daily recaps of current Olympic events
NRK also offers a number of additional services, e.g. competitions,
results services, medal rankings, news and reports etc.
Services will be available on Telenor's mobile portal wap.telenormobil.no
or wap.nrk.no. To gain access to Mobile TV, users will need handsets
capable of supporting UMTS, the new high-speed third generation (3G)
mobile network that Telenor is rolling out all over the country, or
GSM handsets supporting EDGE. Telenor launched 3G exactly one year
ago, and since then, both the customer base and traffic volumes have
increased dramatically. At year-end, Telenor expects that close to
100,000 3G handsets will be connected to the network, and the 3G technology
is expected to really take off during 2006.
"Offering such extensive content from the Winter Olympics involves
significant costs for Telenor, but these are costs that we are willing
to take. Our customers are now given an extensive opportunity to watch
top quality sport events, completely free of charge, and they will
be able to follow the progress of the Norwegian athletes wherever
they find themselves," says Head of Division Berit Kjøll
at Telenor.
"The mobile phone is developing into an increasingly important
channel for distributing news and entertainment. At NRK, we want our
services to reach people where they expect, and want us to be. Our
collaboration with Telenor, which involves extensive mobile coverage
from the Winter Olympics, is vSSery exciting. In this way we are able
to extend and supplement our coverage from the events in Torino,"
says NRK's editor of New Media, Are Nundal.
