MMS Wireless Comes To Life

Vodafone today announced that it will be the first mobile operator to
empower end users to author, manage and send their own personal multimedia
messages (MMS) using the revolutionary Memphis platform from Alatto
Technologies.

According to Fiona O'Connor, Product Marketing Manager for Vodafone, "Other
operators simply provide a limited library of MMS content for users. By
using Memphis, our Vodafone Live Picture Messaging Service will go far
beyond this. Vodafone customers will get more out of their MMS handsets by
building and forwarding their own content. This form of user-generated
content will drive the adoption of MMS in the same way as SMS, e-mail and
even the Web".

"Memphis is easy to use and allows users to create high impact, ready-to-run
MMS in minutes without any programming skills", said John Whelan, Director
of Alatto. "Only by designing this system completely from the ground up
were we able to anticipate and meet the specific needs of innovative mobile
operators such as Vodafone".

O'Connor explained the decision to join forces with Alatto: "When we launch
our full Picture Messaging service before Christmas, we want our customers
to have access to compelling content and stimulating experiences that are
second to none. Memphis provides a very powerful tool which consumers will
be very comfortable using every day. In addition, it provides high levels
of flexibility, scalability and cost effectiveness which were important
considerations for us".

"The rigorous selection process undertaken by Vodafone yet again proves that
Alatto is a dominant specialist in the wireless space", continued John
Whelan. "We are delighted to help Vodafone achieve their vision of
enriching customers' lives with relevant and engaging mobile applications."

"Memphis will help operators such as Vodafone to significantly increase
their revenues per user from Multimedia Messaging Services. It is a proven
solution which reduces the risk, cost and time to market for value added MMS
services", Whelan added.

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