Vodafone Selects Alatto To Bring MMS Wireless

Vodafone announced that it will be the first mobile operator to empower end users to author, manage and send their own personal
multimedia messages (MMS) using the revolutionary Memphis platform from
Alatto Technologies.

Inset shows an Alatto Java Application.

According to Fiona O'Connor, Product Marketing Manager for Vodafone, "Other operators simply provide a limited library of MMS content for
users. By using Memphis, our Vodafone Live Picture Messaging Service will go far beyond this. Vodafone customers will get more out of their MMS handsets by building and forwarding their own content. This form of
user-generated content will drive the adoption of MMS in the same way as SMS, e-mail and even the Web".

"Memphis is easy to use and allows users to create high impact,
ready-to-run MMS in minutes without any programming skills", said John
Whelan, Director of Alatto. "Only by designing this system completely
from the ground up were we able to anticipate and meet the specific
needs of innovative mobile operators such as Vodafone".

O'Connor explained the decision to join forces with Alatto: "When we
launch our full Picture Messaging service before Christmas, we want our
customers to have access to compelling content and stimulating
experiences that are second to none. Memphis provides a very powerful
tool which consumers will be very comfortable using every day. In
addition, it provides high levels of flexibility, scalability and cost
effectiveness which were important considerations for us".

"The rigorous selection process undertaken by Vodafone yet again proves
that Alatto is a dominant specialist in the wireless space", continued
John Whelan. "We are delighted to help Vodafone achieve their vision of
enriching customers' lives with relevant and engaging mobile
applications."

"Memphis will help operators such as Vodafone to significantly increase
their revenues per user from Multimedia Messaging Services. It is a
proven solution which reduces the risk, cost and time to market for
value added MMS services", Whelan added.

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