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T-Mobile Backs Launch of easyMobile

6th December, 2004

Europe : T-Mobile UK announced a commercial agreement enabling the launch of easyMobile in the UK. A telecom service agreement has been signed between T-Mobile and TDC on an exclusive basis, providing TDC with wholesale access to the T-Mobile network for a voice and SMS mobile service.

TDC has secured exclusive rights from easyGroup to use the “Easy” brand name for distributing mobile services in the UK for 30 years. TDC plans to launch EasyMobile as a "no frills", SIM card only service in March 2005 and plans to use a similar approach to its highly successful Telmore Danish virtual mobile network operation. EasyMobile will combine aspects of pre-paid and post-paid subscription service and will be based on website marketing, distribution and customer service.

Brian McBride, Managing Director of T-Mobile UK, said: "We are delighted to announce today’s agreement with TDC and enable the launch of easyMobile. As well as our strong T-Mobile branded operations, we are the UK leaders in providing wholesale services. Today’s deal reinforces that position and ensures we benefit strongly from the emergence of no-frills mobile voice services. For T-Mobile it means further growth, further leverage of our network investment and further profit to expand our business. For the customer, it means more choice and a complementary, innovative new service. Next year, will see a significant increase in T-Mobile UK’s own marketing and brand building as well as the entrance of this new SIM only offer.”

Henning Vest, President of TDC Mobile International said: ”The agreement with T-Mobile UK gives us an excellent opportunity to provide mobile telephony to British customers on the Telmore concept, which essentially is simple: good value pricing schemes on an easy-to-use web-based customer interface. The concept has proven highly successful in Denmark, where in only four years it has gained a 10% market share.”

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