This Weeks 3G News By Photos

US New York : Comverse announced that 3 Sweden, owned by Hutchison Whampoa, has deployed Fun Dial under the service-name FriendTones to expand their service to include personalized ringback tones.

Left : Video Fun Dial Lets Callers See Fun Video Clips While Waiting for Their Call to Be Answered.

Fun Dial replaces standard ringing, busy, and call waiting tones with a wide variety of user-selected personalized content, including personal or business messages, music, humor, and sound effects. Users can choose different ringback tone content for individuals and groups of callers. 3 Sweden is using Fun Dial to replace waiting tones for the entire network with 3-branded content to enhance their reputation as a fun and innovative carrier. Subscribers will be able to modify the default ringback tone with the content of their choosing.

"We are all about innovation, fun and adding value and by activating the Fun Dial service with 3-branded music for all our customers, we have really showed this to all Swedish mobile users," said Shlomo Liran CEO at 3 Scandinavia. "We are happy to be a 3G operator that is introducing such a service to the Scandinavian market, and we already see it starting to fulfill its promise of revenue generation and customer satisfaction."

Comverse Fun Dial's complete end-to-end operating environment includes a highly advanced content management platform, as well as an extensive content portfolio, secured through agreements with major international content providers. The platform quickly incorporates new content to take advantage of holidays and important sports and entertainment events. Fun Dial also features full prepaid support and statistical analysis of consumer calling behavior.

"3 Sweden's implementation of ringback tones across their entire network represents a strong endorsement of the Comverse Fun Dial service, and demonstrates the growing popularity of ringback tones," said Gadi Bahat, President of Comverse EMEA. "We welcome 3 Sweden to the growing group of operators who recognize the value of Comverse Fun Dial's technical excellence, features, comprehensive content, and rapid deployment."

About 3 Sweden

The 3 company operates as a brand under the Hi3G Access Corporation, which also owns the 3G licenses in Denmark and Norway. Since May 2003, 3 has delivered telephony services, combined with new mobile services and high speed data transmission. Currently, 3 is expanding its 3G network, making mobile broadband services available for even more people. In the rest of the country, and in large parts of the rest of the world, more than 10 million 3 customers can call, send messages, email and use data services just as they usually do. Globally, 3 has entered the market in nine countries: Australia, Austria, Denmark, England, Hong Kong, Israel, Ireland, Italy and Sweden and has plans to enter Norway as well. Significantly, 3 draws strength from its experiences in every country, and strives to create the best possible synergy between the company's many main offices. The international touch has allowed 3 to expand rapidly in the development of mobile communications.