ITN Multimedia 3G Mobile News Content

Europe UK : iO Global Limited announced that it has signed an agreement with ITN Multimedia to provide its streaming news and other mobile content services internationally as part of the iO Global managed service to mobile network operators. Under the terms of the agreement, iO Global will provide ITN’s UK and Worldwide News as well as Entertainment and Sports news throughout the world.

ITN is at the forefront of mobile content development, producing and packaging bulletins specifically for the mobile platform, covering news, entertainment, sports and business on a daily basis. ITN Multimedia also has access to nearly 680,000 hours of footage through the ITN archive that can be used to develop further mobile content.

iO Global’s first deployment of ITN content will be as part of the new 3G mobile content managed service for O2 subsidiary Manx Telecom. This is expected to be followed by further deployments in Asia, Eastern Europe and Southern Africa.

The managed service provided by iO Global is unique in addressing the management of the full supply chain for digital content, from acquisition, packaging and pricing through to delivery and real-time billing to the end user. The service is fully automated to facilitate the marketing and delivery of dynamic content services such as TV and Radio news (as well as newspapers, real music, pictures, ring tones, wallpapers and 3D games) to mobile devices and PCs. Based on a revenue sharing model, the iO managed service allows rich content to be delivered quickly and easily with minimal capital expenditure and up-front costs.

Martin Knestrick, Chief Executive of iO Global said: “News and Entertainment are vital components in any mix of mobile content and specialist areas, such as business news, are particularly attractive for certain segments of early adopters. We are delighted to be working with ITN and to be using the iO platform to deliver such leading-edge content to a wider audience globally.”

Nicholas Wheeler, Managing Director of ITN Multimedia, added: "This agreement further strengthens our position as the market leader in delivering video news and other content to mobile. The highly flexible and scaleable solution provided by iO Global will help us take our high quality news output to a wider audience around the globe.”

The managed service provided by iO Global is a truly global solution designed to enable network operators and content providers to accelerate development and delivery of digital content for 2.5G and 3G mobile content. It is controlled via web interfaces, supports virtually any data-network architecture or mobile device and incorporates powerful integrated workflow management features. It is also designed to integrate with existing systems to speed deployment and support real-time reporting and account management. The use of open standards and a revenue share business model enables rapid deployment and greatly reduces implementation costs.

iO Global will be demonstrating its content management and delivery platform and the delivery of ITN News and Entertainment content on it, on its stand (E96) at the 3GSM World Congress in Barcelona from 13-16 February 2006.

The iO service is marketed internationally by BT Global Services, the BT line of business providing networked IT services to meet the needs of multi-site organisations globally. BT Global Services operates in more than 130 countries and also offers international carrier services.

ENDS
Notes to Editors
About iO:

iO Global Limited is a venture backed company, formed to develop and market complete turnkey solutions to support the delivery of mobile content. Early operations have been jointly funded by BT, one of the world's leading providers of communications solutions and services, and New Venture Partners LLC, the leading corporate venturing firm worldwide. The iO platform enables fast sourcing, delivery and distribution of, dynamic digital content in any format, to any device, in any location, over any network.

The platform is unique in several important respects: in its simultaneous simplification and automation of the complex processes required to manage, transact, and deliver digital content, its ability to handle fast changing or perishable content, such as TV and radio to mobile, its real-time integration to operator billing systems, and the granularity of its reporting to both operators and content providers. All of these features are designed to dramatically improve the quality of experience to the consumer of the content. The platform derives from more than 5 years of development and engineering by BT, designed to assure scalability in carrier grade environments.

The iO service is currently available through BT Global Services.

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