Europe
: IPWireless announces today that Orange will be the first UMTS operator
globally to test IPWireless' recently announced TDtv technology, a
mobile TV and multimedia solution based on the 3GPP Multimedia Broadcast
and Multicast Services (MBMS) standard. Orange will launch this technical
trial in the UK in its unpaired 3G spectrum, starting mid-2006.
TDtv operates in the universal
unpaired 3G spectrum bands that are available across Europe and Asia
at 1900MHz and 2010MHz. It allows UMTS operators like Orange to fully
utilise their existing spectrum and base stations to offer subscribers
attractive mobile TV and multimedia packages without impacting other
voice and data 3G services.
TDtv will allow mobile
operators to deliver up to 50 channels of TV for standard cell phone
screens, or 17 higher quality QVGA channels, in 5MHz of unpaired 1.9GHz
spectrum. Unlike current unicast mobile TV services which take additional
network bandwidth for every subscriber, TDtv leverages MBMS to allow
an unlimited number of customers to watch the same channel or use
the same network bandwidth. With TDtv, Orange would also be able to
deliver digital audio, multicast, or other IP data cast services to
enhance their service offerings.
"Our new TDtv multimedia
platform will allow Orange to evaluate the use of its unpaired 1.9GHz
spectrum to deliver unparalleled multimedia services for subscribers,"
said Dr. Bill Jones, chief operating officer at IPWireless. "We
believe that the unmatched combination of performance and economics
has the potential to put Orange in the lead in the emerging mobile
multimedia market."
TDtv, which combines the
performance advantages of IPWireless' commercial UMTS TD-CDMA solution
and the newly defined 3GPP Release 6 Multimedia Broadcast and Multicast
Standard (MBMS), offers operators a number of significant strategic,
performance and economic advantages over alternative mobile TV solutions.
Because TDtv is based on
the 3GPP family of standards, integration of TDtv with WCDMA on both
the network and device side should be simplified. TDtv eliminates
the need to buy new frequencies or partner with broadcasters, leaving
the UMTS operator in full control of customer experience and revenues.
TDtv provides an especially
attractive solution for the UMTS operators that have universal spectrum
across multiple properties, allowing the sourcing of single devices
as well as roaming across all countries.
NOTE: IPWireless
will demonstrate TDtv in its booth #AV40 at the 3GSM World Congress
in Barcelona, February 13-16, 2006.