Europe : Dilithium announced the availability of the world’s first video ringback tone solution; VT-Ring™ for 3G, Broadband and IMS networks.
VT-Ring takes traditional ringback tones to new levels by combining video and audio content to provide a multimedia-rich experience. A VT-Ring subscriber can personalize the calling experience for the calling party by configuring a music video clip or their own video clip as their personalized ringback tone. Media clips can be subscriber defined for specific individuals, families, groups, or allow for automatic system selection of media. A large library of pre-defined
content and clips is available along with the ability of subscribers to create their own multimedia content.
Built upon the platforms serving the world’s most advanced ringback and ringtone market in Korea, the VT-Ring solution incorporates an extremely scaleable, flexible and telco-grade architecture that can fulfill the demands of millions of subscribers in any given market.
VT-Ring incorporates many of Dilithium patented technologies. It incorporates UnicodingTM technology that significantly reduces audio and video delays; Mona (Media Oriented Negotiation Acceleration), which decreases the session setup time comparable to those of voice calls; and delayed charging capability that allows delivery of free media during call set up time.
“The market reaction and our customers feedback have been very positive about our VT-Ring solution enhancing the video calling experience.” said Mitch Lewis, Vice President of Marketing and Product Management at Dilithium. “Traditional applications such as wallpapers, screen savers, and audio ringback tones have transformed communication devices into an important medium for personal self-expression. The next logical step is video and multimedia such as music videos and user generated content. Our VT-Ring solution will bring this personal self-expression to the next level by allowing subscribers to easily create and display truly personal contents and generate additional revenues for operators.”
VT-Ring is a highly scalable solution jointly developed by Dilithium and SK C&C, a subsidiary of SK Telecom of Republic of Korea.
Availability
VT-Ring is available now. Dilithium will demonstrate VT-Ring at the 3GSM World Congress 2007 at Hall 2 2B33 from February 12-15, 2007.
About Dilithium
Dilithium is the global leader in converged video solutions for the mobile, broadband and internet markets. Dilithium pioneered 3G video communications and our technologies are deployed by the major network operators, content owners, aggregators and equipment providers.
