Modeling Tools that Show Businesses the Benefits of 3G High-Speed Data

Modeling Tools that Show Businesses the Benefits of 3G High-Speed Data

Lucent Technologies today introduced Bell Labs-developed business-modeling tools that help enterprises quantify and characterize the benefits of secure, third-generation (3G) mobile high-speed data services for their businesses. Lucent's wireless customers can license the tools to enhance their sales efforts to provide enterprises with 3G high-speed data services.

Using the analysis programs, mobile operators can show enterprise decision-makers the economic benefits and process efficiencies that may be gained from equipping their field sales and service teams with wireless high- speed data access to corporate applications such as Intranet, sales automation and customer relationship management (CRM) applications. The tools can be used across various industry segments including financial services, pharmaceuticals, insurance, manufacturing, and repair services.

"We are helping mobile operators deliver the benefits of 3G mobile high-speed data to the enterprise marketplace, and educating these customers about the benefits of the technology is a key component of this endeavor," said John Marinho, vice president of offer management in Lucent's Mobility Solutions Group. "The development of these tools, our in-depth case studies conducted with enterprises and our enterprise application testing labs provide us with a wealth of expertise and resources that we can share with mobile operators."

For example, through Lucent's in-depth case studies, it was found that pharmaceutical sales representatives would benefit greatly from high-speed mobile data access because in between sales appointments and during down time they can remotely perform the task of "detailing" -- researching and positioning the medications that would most likely benefit a specific doctor during a scheduled sales visit. In addition, a high-speed mobile data service could enable these reps to access information quickly on a product in which the doctor is interested but which they have not prepared to show in advance. This is extremely valuable because sales reps typically only have a few minutes to meet with a doctor, and the ability to access this information quickly can result in increased sales. These benefits can be further quantified in terms of cost savings and potential increased revenues when using the modeling tool.

The tools are part of Lucent's "Customer's Customer" program, established to help mobile operators with overall business and marketing support when selling 3G high-speed mobile data services to their enterprise customers. As part of this initiative, Lucent also has worked with service providers to conduct seminars for enterprise decision-markers about 3G mobile high-speed data.

Lucent also recently introduced its Secure Mobile Data Solutions for Enterprises (SMDSe) portfolio of end-to-end solutions, which make it simpler for mobile operators to provide enterprise customers with secure and easy-to-use high-speed wireless data access from any location. Lucent is working with several industry-leading companies such as Agere Systems, HP, iPass, ipUnplugged, Option and Sierra Wireless to deliver SMDSe solutions. Lucent's Mobility Solutions Group is a leading global provider of mobile networking technologies, having deployed more than 70,000 spread-spectrum base stations for mobile operators worldwide.

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