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| Wireless Revenues from Ringtones to Decline by 28% |
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16th January , 2004 |
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Europe : A new study from Juniper Research finds that the market for mobile ringtones has already peaked, and is now showing signs of saturation and weakness. Worth just over $1bn (worldwide) last year, the sector is forecast to slowly decline to around $490m by 2008. In contrast, the analyst firm believes that the digital music sector (from master recordings) will continue, in part, to adopt the mobile platform, and generate direct revenues of around $560m by 2008. Whilst this is a conservative estimate, Juniper believes there are still significant hurdles yet to be faced by the sector. For instance, users will continue to download music via their fast home connections and update their mobile devices locally. Other hurdles include: • Copyright, licensing and distribution – the sector still has some fundamental issues to resolve before it can fully grasp the mobile opportunity. • Security & Rights Management – Winning the battle against the internet pirates is key, with encryption and digital rights management (DRM) still at the top of the agenda. • Pricing & Cultural Acceptance – Understanding consumer behaviour and attitudes will be absolutely key in positioning and pricing these new mobile music services. • Device Availability, Functionality & Cost – The opportunity for the music sector is directly tied to the number of capable devices and networks. Paul Skeldon, Senior Analyst at Juniper Research, and mobile entertainment specialist comments: “The ringtone market is already showing signs of being a passing fad, and is in many social groups, already consider ‘naff’ and annoying. The use of the mobile channel to distribute master recordings of music is however one that is being eyed with considerable interest by both the mobile and music industries. While the use of the mobile channel as a top- up medium for portable MP3 players is one aspect, there is growing interest in using mobile as a way of selling music promo material to encourage the purchase of more traditional ‘hard copy’ music.”
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| TODAY'S
PRESS RELEASES |
| 3G Nokia 7600 Exclusive To CPW |
| Make The Carphone Warehouse your first and only port of call to check out the much-awaited 3G Nokia 7600 - the first Nokia 3G handset. |
| Finnet Selects Nokia for EDGE Wireless |
| Finnish network operator Finnet Networks Ltd. has chosen Nokia's EDGE (Enhanced Data rates for GSM Evolution) system to offer data service that is on average three times faster than GPRS. |
| 3G Launch Lights Up |
| As 3 prepare to offically launch 3G Services in Hong Kong - a newly lit-up 3 advertisement on Cheung Kong Centre has appeared. |
| Wireless Services Revenues To Reach $126bn by 2008 |
| Mobile services will be worth $126bn worldwide by 2008, and will account for almost 20% of total mobile operator revenues |
| New Game For Nokia's N-Cage |
| Nokia, together with Electronic Arts (EA), announced that The SimsTM Bustin' Out is in development for the N-Gage game deck. |
| Wireless Revenues from Ringtones to Decline by 28% |
| A new study from Juniper Research finds that the market for mobile ringtones has already peaked, and is now showing signs of saturation and weakness. |
| Sony Ericcson 3G Z1010 Launch |
| Sony Ericcson has confirmed that the Z1010 will hit the UK in the next few weeks. The declared target was 1st Quarter 2004. |
| 3G Launch in Hong Kong Nears |
| 3G will finally launch in Hong Kong within a few days after the company missed its original target of launch in HK in 2003. The company gave a 3G demonstration of the service and new NECe616 handsets in December, 2003. |
| World's First A-GPS Navigation System for 3G |
| The 3GEO mobile navigational system turns a customer's handset into a perfect travel companion by allowing quick and exact location searches. |
| New GPRS Wireless LBS Launched |
| An innovative location-based service which launched on January 1st 2004, promises to extend people's senses with a new geographical layer of information. |
| New Siemens Video Mobile |
| The phone captures and sends video, has a digital camera with 4 x zoom and a brilliant 65K display for consumers who want to communicate everything instantly. The ST60 will be available across Europe from January 2004. |
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