US / ASIA : 5Fad has signed a partnership contract with BrainMedia LLC. (Music Hookup) to lead the market by launching a mobile streaming service and enabling customers in China to enjoy 3G quality services on their existing 2.5G data network.

Currently, 5Fad has released a Music Wireless Search and Music Streaming Service and will be beta testing in a controlled test group environment. Users only need to download the 5Player in order to enjoy Stereo CD quality music from their mobile handset. As reported, this service will fill gaps in China’s mobile streaming data offering.

This Mobile Music Service will greatly enhance the development of the mobile streaming service market. 5Fad is the 1st company in China that has launched a Music Streaming Service over the existing 2.5G Network.

5Fad is an internet entertainment company in China and is the holder of the largest number of original music copyrights. It controls 80% of the original music market in China. 5Fad provides the rich content resource for this partnership. BrainMedia is the leading provider of a codec technology for low bit-rate encoding and has developed a platform specifically designed for wireless music delivery. BrainMedia’s technology enables the user to create high quality audio content at the lowest bit-rate available for China’s current 2.5G wireless network. This capability allows mobile users to enjoy multimedia programs from their handset at any time and anywhere. It will allow users in China to start enjoying 3G quality service on the existing 2.5G network.

Both 5Fad and BrainMedia have great confidence on this trans-national cooperation. Duanping Wu, CEO of 5Fad, said, “China is the biggest wireless communication market, having over 500 million mobile subscribers, achieving above 40% of the global market share. The Mobile Music market is estimated to grow its revenue over tens of billions RMB. With the 3G deployment, more and more domestic companies will enter this market and face fierce competition. Now 5Fad has actively seized the 1st position in the 2.5G Mobile Streaming Service Market. So its future will be very promising.” Jim Herbert, CEO of BrainMedia, added, “The mobile handset has become the focus of the personal multimedia experience. This 5Fad/BrainMedia Mobile Streaming Service is one of the most important developments for the wireless value-added service industry. We look forward to joining 5Fad in opening up China’s vast market and become the leader in this market.”

As reported, the official commercial release of the Mobile Streaming Music Service using the 5Player will be in the first quarter of 2007.