Europe UK : LG Electronics has named February 7th 2007 as the UK launch date for its stunning new handset, LG Shine (Shine). The UK launch is the first stage in Shine's global programme, with the handset being available in all major global markets by Q2 2007.

LG has already sold more than 180,000 Shine handsets in Korea since its launch in November, with more than 3,500 units a day still being sold. As the second handset in the Black Label Series of premium mobile phones Shine has already created a massive amount of interest globally with its wide 2.2 inch ‘magic mirror’ screen, multi functional scroll key and brushed full metal body.

“With Shine, LG has yet again pushed the boundaries of mobile phone design,” believes Mr. Jae Bae, Executive Vice President of LG Electronics Mobile Communications Company’s Overseas Sales & Marketing Division. “Inside its sleek, full metal body, LG’s cutting edge design technology delivers a high specification of features coupled with impressive battery life. With superb music, photography and video capabilities, we’re expecting Shine to be even more successful than Chocolate, which continues to sell exceptionally well worldwide, 12 months on since its launch.

Full technical details for the UK version of Shine will be announced at the launch event on February 7th.