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Hutchison
3G Goes Big Game Hunting
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2nd July 2002
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Hutchison 3G has signed a contract with Swedish games provider Its Alive to develop a compelling adventure game to be rolled out in several countries where Hutchison Whampoa has 3G interests, including Sweden. The Swedish game provider continues its expansion into international markets, and has now closed a major contract with Hutchison 3G for international launch of a new game to be developed. The game will make full use of mobile multimedia capabilities to enhance the user experience beyond what has ever been created on a mobile device. "This development contract is yet another proof that our approach to focus on high end games is attractive on the market", says Sven Hålling, CEO of Its Alive. "We see Its Alive as a leader in this niche of games", says Lisa Gernon, strategy and marketing director of Hutchison 3G, "and I just cant wait to play this game!". |
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