Enhanced Messaging Service client incorporated CDMA and 3G handsets

A sample of EMS animation on left.

magic4 today announces a global partnership with LG Electronics, Inc. to incorporate its Enhanced Messaging Service (EMS) client into the range of CDMA and 3G handsets manufactured by LG Electronics.

LGE is one of Korea’s largest mobile handset manufacturers, set to export 11
million handsets with an estimated value of $1.7 billion this year alone. To
be assured of the latest messaging technology, LGE selected magic4,
instrumental in defining EMS release 5 standards, to integrate its EMS
client software onto the handsets.

“The global wireless market is expected to witness new services such as
CDMA2000, 1X EV-DO and W-CDMA in 2002 and LGE aim to be at the forefront of
the market. “ explains Kim Jong-eun, CEO of the Telecommunication Equipment
& Handset Business Division, LG Electronics. “magic4 is the established
market leader in the EMS arena and is therefore the perfect partner to
deliver the EMS client for our handset range.“

With the 2002 Football World Cup already underway in Korea and Japan, LGE
expects a rise in handsets sales and the use of messaging throughout the
summer.

Gordon Tsang, Regional Director Asia, magic4, said: “We are delighted to be
announcing the partnership with LG Electronics. This partnership enhances
the magic4 brand and is further evidence that the world’s leading handset
manufacturers view magic4 as the de-facto standard in EMS client software.
The magic4 EMS client will provide LGE users with a host of applications
including the exchange of enhanced messages, downloading facilities and high
quality polyphonic ringtones.

“We have established a leadership position in EMS, are a leading independent
developer of Wireless Village Instant Messaging clients and we have worked
with our existing partners to develop an Multimedia Messaging client, which
we are convinced will again become the industry standard.”

magic4 has a suite of messaging clients developed in a modular format,
enabling mobile device manufacturers to deliver a seamless consumer user
experience.