Icewrx
has been chosen by Ericsson to showcase its innovative sports information
application as part of Ericsson's world-wide 3G trials this July.
The
application, called HiveSPORTS© was developed through Icewrx's
Australian research and development arm. It is one of only a small number
of
applications that will be demonstrated by Ericsson across the globe
over the
next few months to 45 major network operators.
"We
are very excited by the opportunity to showcase our application as we
believe it demonstrates how mobile services will be delivered to the
consumer with 3G," said Andrew Braun, Director of Marketing at
Icewrx Inc.
Underlying
HiveSPORTS©is the HIVET Intelligent Wireless Neighbourhood
System. The Australian Olympic Committee, at the 2002 Winter Olympics
in
Salt Lake City, utilized it earlier this year to provide Australian
Olympians with the ability to send and receive email, view streaming
video,
and obtain updates on Olympic activities via Compaq iPAQ mobile handheld
devices.
The
Hive SPORTS© system being demonstrated for the 3G trials will allow
the
user to automatically download a full range of sport-related services,
applications and content. The solution will be personalized to the user;
so
that they will only receive the information they want thereby removing
the
need to search. It will allow the viewing of instant video replays,
real-time player stats and scores, allow users to purchase collectible
merchandise, play multiplayer games and chat amongst friends.
"We
believe Telecom companies will be excited by this application as it
delivers a mix of content and applications relevant to sport enthusiasts.
Not only will they be able to follow a particular sport event but they
will
also be able to interact with a community of users with like-minded
interests," said Andrew Braun. "It will also provide a foundation
for
m-commerce. Research has shown that purchasing patterns will be influenced
by selling products relevant to the content that is being viewed."
