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3G
Mobile : Opportunities for Sport |
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27th July,2004 |
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Europe : Research and Markets has announced the addition of Mobile Technology: Opportunities for Sport to their offering. After years of hype, the first European Third Generation (3G) networks have launched, with sport at the heart of the content offering. The ubiquity of mobile technology has opened up the prospect of a new-style relationship between sports franchises, federations, players and fans and the reinvigoration of the sports rights market. However following network operators' collective overpayment for 3G licences, all mobile data services are now premium services and will be regarded by cost-conscious consumers with great caution. This report analyses the opportunity for sports in this rapidly evolving market. This Report Covers: - The nature of the existing mobile market and services. - The future impact of technological developments such as wireless LAN, Wi-Fi and 4G. - An assessment of the potential of sports betting via mobile phones including regulation, brand loyalty, betting rights and payment systems. - The revenue opportunities in mobile sports games. -- In depth case
studies of the leading movers and shakers including O2/Arsenal, Vodafone/Manchester
United, Hutchison 3G/English Premier League, TWI/IMG and Extreme Sports.
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