Cost Effectively Manage the Explosion of Video Traffic...
Cost Effectively Manage the Explosion of Video Traffic in 3G Broadband Networks
14th July , 2009
China : 724 Solutions announced the availability of its Seamless Access Video Optimization Module which enables mobile operators to substantially alter the network economics associated with delivering video content to devices and broadband enabled laptops.
724’s Video Optimization Module allows mobile operators to preserve their radio network capacity by reducing the size of video files delivered to mobile internet and mobile broadband subscribers and also ensures that the most popular videos are delivered from an intelligent cache, thereby reducing the bandwidth required to repeatedly fetch such content from popular internet sites such as YouTube. By 2013, according to Cisco’s Visual Networking Index , 3G+ devices and broadband enabled laptops will drive over 80% of mobile data traffic, with over 60% of that traffic expected to be video.
This wave of growth in video traffic has already begun and is largely driven by user-generated video content. As an example of the explosive growth in viral user-generated content available for viewing, YouTube reports that the number of uploads from mobile devices over the past 6 months increased by a massive 1700%. In the absence of video optimization and caching technology, this explosive growth in video content will necessitate a significant investment in bandwidth throughout the network, dramatically increasing mobile operator’s capital and operating expenses at a rate disproportionate to the growth in revenues from such traffic.
724’s Seamless Access Video Optimization Module uniquely enables mobile operators to offer an excellent subscriber experience at the most efficient cost of bandwidth, generating more profitable data services. By intelligently processing videos to reduce the individual transaction size and response times, both data throughput and network efficiency is improved and service consistency is guaranteed. Optimization techniques are selected by Seamless Access based on device, network bearer, service type, content type and other configurable characteristics, providing the highest levels of flexibility so the mobile operator can tailor the service to their subscribers, while aligning network costs with the revenue potential of services. These optimization techniques are applied inline or proactively as a background task ensuring that the optimization of video content is achieved with a manageable investment in computing hardware.
“Video access from mobile subscribers is the single largest contributor to the future growth of mobile data traffic, services revenues and one of the most significant drivers of data services profitability. Mobile operators must stay ahead of the demands on network capacity, subscriber expectations and the competition by taking urgent action to architect and equip their networks to scale economically and efficiently without compromising the subscriber experience,” said John Sims, Chief Executive Officer of 724 Solutions.
“The new Seamless Access Video Optimization Module allows mobile operators to do just that, but also enables them to use the intelligence within their network to tailor a differentiated experience for their subscribers.” As a logical navigation point for all mobile internet and mobile broadband traffic and services, Seamless Access is an intelligent converged mobile IP traffic management solution designed to support next generation mobile internet or broadband services from mobile, portable and fixed devices, thus significantly simplifying the operator’s network infrastructure and delivering an environment that facilitates a speed of services innovation that meets the demands of today’s mobile subscribers. As market and subscriber requirements evolve, customer investment is preserved and speed of innovation is accelerated with the future-proof extensibility of Seamless Access’ component architecture, workflow engine and plug-in service modules.