Free Music On Orange Pay As You
Free Music On Orange Pay As You
29th July , 2009
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UK : Orange has announced the very first Pay As You Go package which offers free music to customers. By Collaborating with Universal and Channel 4, Orange has enabled customers free and easy access to thousands of songs for free, which are streamed through the orange website.
In addition to free music, the Monkey tariff also offers customers free texts, sharing of playlists on social networks and offers from brands direct to your mobile. Universal Music will be providing exclusive music, pre-release singles and other content to the Monkey Website.
The collaboration with Channel 4 will see a marketing drive for monkey on 4Music, the most popular music channel in the UK. As well as promotions on the 4Music website, with the 4Music team being the official voice of Monkey and will give out news, features and competition information.
Tom Alexander, CEO of Orange UK said: “Unlike some music services which are either restricted to high-end more expensive handsets or have download costs, Monkey is for everyone. All you need to do is top up to get free music on any handset or online. Orange, Universal Music and 4Music will benefit from the success of Monkey - and each partner will contribute by doing what they do best. Universal Music has the best content and artists; 4Music has the best capability to reach the target audience and has the most respected editorial voice in this space; and at Orange we’ve got a great brand, great distribution and know how to develop and sell innovative mobile propositions.”
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