3G
Rich-Media LBS Application Selected for Initial WCDMA Systems
24th June 2002
LocatioNet,
the developer of a comprehensive middleware platform for the delivery
of location-based services for the wireless market, announced that it
has developed a location-aware information and business promotion service
application optimized for advanced wireless data networks, called InfoCommerce.
The application was selected by Ericsson for its initial WCDMA Systems,
bringing 3G technologies closer to commercial reality. For this purpose,
the application relies on superb geographical data from Tele Atlas and
aerial photos from ISTAR.
InfoCommerce
takes advantage of 2.5G and 3G benefits and capabilities with an emphasis
on full color graphic content such as pictures, maps and video streams
using MMS to allow for a rich user experience. Further, it also supports
navigation with advanced routing capabilities over full graphical maps
and aerial photos. The application uses the LocatioNet Platform, which
allows the fastest time to market for multiple, most advanced, and rich
location-enhanced services.
The
application bridges the needs for effective information upon request
and the m-commerce world, while providing continuous user experience
and interface. For complete service utilization, InfoCommerce also supports
coupons and advertisements of local businesses, maps and POI visualization,
user's personalization, routing and navigation capabilities. InfoCommerce
gives users the rich media and graphical experience expected from the
third generation, today.
"After
designing the application logic and GUI, programming InfoCommerce on
top of the LocatioNet Platform took less than a month, says Tsur Halamish,
LocatioNet's Director of Product Management. "This was yet another
example of the rapid application development when using the LocatioNet
Platform LBS Middleware and comprehensive API"
InfoCommerce
promotes new streams of revenue for operators through the LBS service
itself, content supplied to users, advertising businesses, and commerce
transactions. InfoCommerce educates users with mobile data services,
drives them to migrate to adopt 3G handsets, increases their service
satisfaction, and attracts users to stay with their current operator.
InfoCommerce
uses the LocatioNet Platform, which allows the fastest time to market
for multiple, most advanced, and rich location-enhanced services.
As
enterprises equip more employees with PDAs, they must understand the total
cost of ownership (TCO) for these devices. Gartner analysts said the TCO
for a PDA per user can approach $3,000 a year.
Ericsson
Canada today offered media a sneak preview of the latest wireless products,
applications and services as part of the company's first "Drive to
3G Tour"stop in downtown Toronto.
Telemarketers
face a new obstacle in completing calls with the introduction this month
of PrivateTime PT1000, a telephone with a built-in privacy device and
answering machine designed to block telemarketing calls.
MRO
Software is urging telecommunications operators not to neglect their physical
infrastructure following the substantial investments in GPRS and 3G networks.
3G
LAB announced it is doubling the size of its headquarters to accommodate
the company's 62 staff and to house a new mobile phone usability testing
suite.
Polska
Telefonia and Alcatel announce they have conducted voice, data and video
communications on the UMTS trial system installed in Poznan by Alcatel.
