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Sky Sports Partnership on 3G Phones

7th June , 2004

US : 3, the UK's first video mobile network, today announced that it has entered into a partnership with Sky Sports.

Under the agreement Sky Sports video news and action will be available to 3 customers through their video mobiles.

The Sky Sports service, which is available now on the 3 network, will be the latest addition to 'Today on 3' the UK's first live video mobile news and entertainment channel. The service builds on 3's success with the Barclaycard FA Premier League highlights which have been so popular with customers. 3 also has a significantly enhanced range of content available for the new season, including; exclusive video match highlights, previews, archive footage and Premiership match round-ups.

The Sky Sports service will offer 3 customers the latest Sports Bulletins, top Sports News Stories, the Premier League Football News, European Tour Golf and Sky's weekly Soccer AM television show. All the video clips will be up to 2 minutes in length and will be produced and edited specifically for delivery over the 3 network and through 'Today on 3'.

With the Sky Sports video mobile service customers can either start enjoying video clips within seconds through QuickPlay, 3's video streaming service, or save the latest sports news video clip onto their video mobile and play it at their leisure.

The partnership between Sky Sports and 3 will continue to develop the style and format of sports news and content to ensure 3 customers get the best possible access to the increasing range of exciting video-based content from Sky. The agreement also includes the comprehensive range of text and information from Sky offering in-depth coverage of Football Club news for both the English and Scottish Leagues.

Gareth Jones, COO, 3 UK said, "3 pledges to offer customers the most comprehensive mobile sports service in the UK. Whether it's the latest video highlights, up to the minute news reports or text alerts, 3 is leading the market. Through our partnership with Sky Sports, we're bringing the best of sports broadcasting to our customers and confirming Today on 3 as the home of mobile sports news and video."

Stephen Nuttall of Sky Sports said: "This deal further underlines Sky's proposition of delivering sports content via a cross media experience; television, online and video mobile. I'm sure our experience of producing such material will ensure that 3's users can benefit from an unrivalled range of sports-related news and coverage on the move."

Graeme Oxby, Marketing Director, 3 UK said: "3 is very excited to announce that the Sky Sports service will be available to customers through 'Today on 3'. The Sky Sports service has the production values, editorial expertise and range of content to ensure that 3 can deliver on the 3G promise of immediacy. This agreement with Sky reflects 3's aim to ensure that the service we offer is of the highest calibre and evolves and develops to meet customers' demands. The service includes video highlights from the UK's major sports events and will cover many of the major international events. "
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