3G Phone Launch Ceremony

14th June , 2004

Above shows LGE CEO S. S. Kim, LGE Telecom President Mun Hwa. Park, and Hutchison Whampoa Group MD Canning Fok ( left ).

ASIA : LG Electronics recently forged a record agreement to supply 3 million W-CDMA handsets to Hong Kong-based Hutchison Whampoa Limited. LGE has now set out to emerge as the true leader in the global 3G market.

LGE held an LG-Hutchison 3G Phone Launching Ceremony at the LG Gangnam Tower Amoris Hall on June 8, 2004 to celebrate both companies’ successful launching of 3G phones. More than 150 people attended the event, including LGE CEO & Vice Chairman S. S. Kim, LGE Telecommunication Equipment & Handset Company President Mun Hwa. Park, and Hutchison Whampoa Group Managing Director Canning Fok, as well as other senior executives from both companies.

The event marked LGE’s delivery of over 500,000 LG W-CDMA phones of ‘U8110’ model in one month since the first shipment, and its successful entry into the European 3G phone market. LGE is set to supply the record volume of 3 million third-generation W-CDMA dual-mode handsets (model: LG-U8110 series) to Hutchison Whampoa by the end of this year. LGE is the first Korean company to enter the overseas 3G market.

The ‘U8110’ model is a GSM/GPRS-compatible, dual-mode W-CDMA camera phone. It is a European-style 3G terminal that presents state-of-the-art multimedia features, such as video telephony, VOD, MMS, etc.

Further to the supply of 3G phones to Hutchison, LGE is embracing the strategy of ‘customer partnership leader’ to closely meet the needs of European 3G services operators with its customized products. LGE will thus expand its presence in the 3G handset market that is expected to grow rapidly at over 50% annually.

Mr. Mun Hwa Park, President of LGE Telecommunication Equipment & Handset Company said, “This event has presented both companies a successful vision and provided an opportunity to re-affirm our partnership. By leveraging our technological know-how in the 3G business, we are actively pursuing to rank among the global top 3 by 2006.”

Mr. Canning Fok, Group Managing Director of Hutchison Whampoa, said in his speech, “Since its launch in the UK and Italy, LG’s new lightweight pocket-size 3G handset have been winning rave reviews, and is certainly helping 3 to draw even more consumers to enjoy the unique video mobile services, such as person-to-person video calling, high quality video streaming and fast access to the wide range of exciting and useful content in our mobile partner sites. Hence, we are confident that the LG video mobile phones will help to boost subscriber growth. By combining Hutchison’s excellent network, exciting content and applications, with LG’s superior handset product, I am sure 3 will continue to be the leading provider for unrivalled 3G services for customers. “

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