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Exclusive Mobile Music Show for Irish 3G Operator 3
15th June , 2006

Europe Ireland : 3, Ireland's newest mobile network, launched its exclusive new mobile music show 'The Hive' presented by popular DJ and music aficionado Tom Dunne (inset).

Available from today as a free mobile download for all of 3's bill-pay and pre-pay customers, 'The Hive' is a fortnightly music magazine-style show shot specifically for mobile, and featuring the best in Irish and international music.

A must for all music fans, each episode of 'The Hive' will consist of five three-minute segments featuring:

Exclusive live performances and interviews with some of Irelandýs best bands and solo artists
A gig-guide highlighting all the 'not-be-missed' gigs coming up
Reviews of the best new albums, singles and videos
A top-10 mobile download chart
The buzz on mobile music trends
Each episode in the series will be available for free download for a full two weeks after it goes live.

Award-winning Irish DJ and presenter Tom Dunne, widely known for his 'Planet Rock Profiles' on RTE TV and for hosting his own radio show 'Pet Sounds' on Today FM, said: "I'm really delighted to be a part of this. With the ability to download full-length music videos, audio tracks and TV-quality music shows like The Hive, directly on your mobile, Irish music fans can enjoy now music almost anywhere and at anytime. For me, to be in a position to help get the good stuff out there through The Hive is a dream. It's like being in the coolest gang in town."

Head of Music for 3 Ireland, Graeme Slattery said: "More and more people are using their mobiles as their main portable music device, not only because the functionality of mobiles as music devices rival other popular devices such as MP3 players, but because you can now purchase and download music on-the-go at high speeds directly on 3G mobiles.
We are delighted to be able to provide our customers with such cutting-edge music entertainment for free. 'The Hive' is a show for music lovers on-the-go and represents a new way for them to catch up on the latest happenings in the music world. Having Tom Dunne on board for this project is a real bonus and we are confident that 'The Hive' will become a must-watch show for all our customers."

The first episode of 'The Hive' will be available for free download to 3 contract and pre-pay customers from today.

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