Largest Mobile Virtual Tradeshow, Mobile 2012
Largest Mobile Virtual Tradeshow, Mobile 2012
17th June , 2009
US : Light Reading and Heavy Reading produced their first virtual tradeshow on June 11, The Mobile 2012 Virtual Tradeshow, covering the future of mobile services. With 1,774 registrants, over 850 attendees, and 10 sponsors, Light Reading's highly successful Mobile 2012 Virtual Tradeshow was the industry's largest virtual tradeshow in the wireless communications industry.
Heavy Reading's leading wireless experts moderated the Mobile 2012 Virtual Tradeshow conference sessions, led by Conference Chair and Senior Analyst, Gabriel Brown, with participation from Heavy Reading Chief Analyst Graham Finnie and Senior Analyst, Patrick Donegan.
Keynote speaker Wim Sweldens, Vice President Alcatel-Lucent Ventures and Network Technology, Bell Labs, discussed how rapid innovation cycles are changing the face of mobile service development. Panel sessions covered multiple aspects of mobile broadband including the Transition to LTE, backhaul, the role of third-party developers, and the Evolved Packet Core.
"Virtual events are a great way to share high-quality content and interact with a large audience," says Mobile 2012 Conference Chair, Gabriel Brown. "Feedback from attendees and exhibitors is that they appreciate the expense and time savings, and reduced environmental impact, of this format.
"Our technology-literate audience understands the tradeoffs between in-person events and easy-access virtual events. As the underlying platform continues to evolve, we'll be able to further improve the end user experience."
The Mobile 2012 Virtual Tradeshow, which took place from 9 a.m. to 5 p.m. ET, included all the elements of a live event and more, such as an auditorium with four different panel sessions and one keynote session, as well as video presentations and live Q&A; exhibitor booths on the show floor with chat features allowing suppliers and buyers to interact; downloadable materials from exhibitor booths; and a virtual lounge, the show's most highly trafficked area with 475 visitors, allowing attendees to network with each other.
Mobile 2012 Virtual Tradeshow sponsors included Platinum Sponsor Alcatel-Lucent; Gold sponsors Fujitsu, Harris Stratex, and LSI; and Bronze Sponsors Aricent, Ceragon, Motorola, Rad Data Communications, Radysis, and WiChorus. The Mobile 2012 Virtual Tradeshow was promoted extensively via Light Reading's Network of 400,000 unique visitors. This included targeted promotions to Light Reading's Unstrung, the industry's leading 4G publication, as well as its newly acquired RCR Wireless database of over 60,000 qualified email addresses. With a registration goal of 1,000 registrants, the Mobile 2012 Virtual Tradeshow tremendously exceeded goals with more than 1,770 registrants from 90 different countries.
The Mobile 2012 Virtual Tradeshow is archived here: www.lightreading.com/mobile2012.