Europe : Under the agreement between the media company DADA and SONY Music, the clients of 3, the first operator to launch mobile videocommunication third generation services, will live all the preparations of a band that will compete in the "young" category at the Festival of the Italian song, will watch the video of the private moment of the band, will live the emotions and the enthusiasms of the debutants.

The 5 components of the band LA DIFFERENZA ( inset above ) will be the spies: a mix of rock and English pop which raised so much enthusiasm in SONY Music, to get them to buy the rights of the young band and to launch them towards Sanremo.

Thanks to the DADA-SONY Music deal, during all the musical kermesse the band LA DIFFERENZA will gather the best of Sanremo in a concentrate of pictures, videos, stories and gossips that DADA will put together in a videoblog, a sort of diary made of images and words, to make us feel on the Ariston's stage, in the shoes of the 5 debutants.

3's clients will live the festival as protagonists!

"DADA will post produce contents realized by LA DIFFERENZA to insert them into a m-site, it means a portal which can be surfed by videophone and that will be linked to the Sanremo area of the 3 operator" - explains Paolo Barberis, DADA S.p.A. President.

"Our partnership with a giants of music like SONY Music represents a further step in the positioning of DADA, even more active in the world of entertainment by phone and in the microbrowsing sector, a trend of high prospective and usability which bring us nearer to 3, surely the most advanced in this field" - Barberis adds.

"LA DIFFERENZA's videodiary confirms 3's leadership in contents services, in the new formats for mobile and in interactive contents" - affirms Dina Ravera, Chief Operating Officer di 3.

"The Sanremo festival view by LA DIFFERENZA enriches the contents of the Special Sanremo that will offer on 3's clients videophones the chance to download the new songs of the Festival the day after the performance of the artists" concludes Ravera.

DADA S.p.A. is a leading provider of web and mobile entertainment services:

its offering is made up by a wide range of pay "Community & Infotainment" solutions, which can be enjoyed both through the Group's web portals (superEva.it and Clarence.com), and via mobile, thanks to the unique number SMS to the Telco TIM, Vodafone, Wind and/or through the presence in the new generation sites "TRE" and " i-Mode". Listed on TechStar of the Nuovo Marcato of the Italian Stock Exchange, DADA heads a group of companies offering Net products and services, among which there's also Register.it, the Italian leading company in the management of privates and companies online presence.