Europe : At CeBIT Samsung previewed six of its most advanced mobile handsets to date, all of which will be available in the UK towards the second half of 2005. Taking mobile technology to the next level this selection of handsets will offer a variety of the most cutting edge functions, such as 3G, megapixel cameras and MP3 players, all packaged within compact and sleek designs.

Inset is the Samsung SGH E720 - more details below.

Samsung SGH Z700

Equipped with a 3 megapixel flash camera and video recorder, the Samsung Z700 isn``t just the very latest 3G handset, it``s a high-end digital camera for your pocket. With a giant 2 inch 262k colour screen and 3D graphic accelerator, this must-have handset will allow users to experience the full force of 3D gaming through their mobile phone. With enough external Transflash memory to store your whole photo album or even a complete movie, the Samsung Z700 will raise the standard in mobile technology, revolutionising how you use your handset.

Samsung SGH Z500

This sexy little number is the world``s most compact 3G phone, weighing in at just 95g. Perfectly sized to fit into your pocket, the Samsung Z500 will allow you to snap all the action with its megapixel and VGA cameras, whilst sharing the moment with full 3G video telephony and streaming. Fully Bluetooth enabled, the Samsung Z500 suits all paces of life, with MP3 player and a large external memory to keep even the most hectic professional or fun loving party goer fully mobile.

Samsung SGH i300

Unveiling the first credible solution to combining a full spec MP3 player with your mobile handset, the Samsung i300. Complete with 3GB internal HDD memory to store thousands of your favourite songs, the Samsung i300 turns your mobile phone into a fully featured MP3 player. A scroll navigational wheel delivers easy access to all your tunes, whilst a 1.3 megapixel flash camera, video recording, easy to use Windows mobile OS software and dual speakers means the party will never stop - as long as you and your Samsung i300 are around!

Samsung SGH E720

Evolving from last year``s hugely successful Samsung E700, the new Samsung E720 is certain to grab the limelight. With a sexy new slimline design that comes complete with external buttons to guarantee easy MP3 control, this new handset ensures that the music never stops. Crammed into this sleek clamshell package is a megapixel camera, video recording (MPEG4) and messaging, Bluetooth and a user memory of 88.5MB. Travel light but don``t compromise on style or functionality with the show stopping Samsung E720.

Samsung SGH E350

If you want a handset that``s light on the pocket, but heavy on functionality, then the new 78g Samsung E350 is just for you. Beautifully designed with style in mind, this affordable handset effortlessly slides open to reveal a VGA flash camera, protected by its sleek yet lightweight shell. Complete with full MP3 functionality and speakerphone, the Samsung E350 is a desirable model that``s guaranteed to make you the star attraction.

Samsung SGH E530

Keep your curves but go compact with the new Samsung E530, the must-have accessory for women on the go. Make a statement with this colourful handset and brighten up any outfit with a mobile that``s ready for both work and play. Stay organised and entertained at all times with the MP3 functionality to chill you out, a megapixel camera to snap you partying and full video recording capabilities to help you relive the moment wherever you are.

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