Europe : Mobile’s presentation at this year’s CeBIT fair focuses on three growth areas. The company presents new products and services for the mobile Internet, enhances its offer of low-cost, simple rates and drives the integration of different transmission technologies in one network. T-Mobile CEO René Obermann sees still more potential for growth in voice and data services: "The key lies in removing barriers to use. So our highlights are: to reduce prices once again, offer open access to the mobile Internet and present the most powerful devices currently on the market and the fastest multi-technology mobile network portfolio."

T-Mobile now sees good chances of growing the data market into a mass market. The company has launched two initiatives in this direction: "Office in your Pocket" for business customers and "Internet in your Pocket" for consumer customers. With its "in your pocket" approach, the company is pursuing a strategy of offering customers more content preferably via unrestricted access to the Internet at reasonable prices. The head of T-Mobile sees this as the main differentiator from its competitors. "Our goal is to ensure that mobile Internet access is not confined to our portal but provides access to the broad diversity of the Internet, and therefore to free Web browsing."

This requires a new generation of devices. At CeBIT, T-Mobile presents Sidekick II, which uses a special compression procedure to retrieve and present Internet pages at higher speeds. Moreover, the device comes with a full keyboard and flip screen, which, together, make mobile online trips extremely convenient.

Other cell phones and PDA phones that are ideal for "Internet in your Pocket" are MDA III, MDA compact and the new MDA IV models. This mini laptop is the first mobile device worldwide to integrate GPRS, UMTS, and W-LAN technologies, thereby guaranteeing high-speed mobile data connections – virtually anytime and anywhere – not only to surf the Net but also send e-mails, download voluminous files or access corporate Intranets on the move. This application in particular is a key communications component for many of T-Mobile’s business customers. With "Office in your Pocket", T-Mobile creates a scenario that means employees in the field or on business trips can work just as efficiently as in the office.

At CeBIT, T-Mobile emphasized once more that it will not deviate from the course set last year, namely to modify its market model with regard to rates and subsidies for handsets: "We prefer to put the money in low rates rather than excessive subsidies up front. This gives us the scope we need to bundle new offers that we could not offer in the past and therefore give the market vital new impetus", explains Philipp Humm, Chairman of the Managing Board at T-Mobile Deutschland.

He explained that T-Mobile is paying into this account with the new Relax rates and options that are being presented at CeBIT 2005. The Relax eco and Relax Start rates will be available from April 1. Anyone who chooses Relax eco opts to go without a new cell phone and, instead, receives a discount of up to 50 percent on the monthly package price. Relax Start is ideal for introduction to the new Relax world: this rate plan offers up to 20 inclusive minutes for the monthly package price of EUR 7.50. At CeBIT 2005, T-Mobile is also presenting its Local option, a new Relax option for low-cost calls to two area codes of choice in Germany’s fixed network. Relax Local customers will be able to make mobile phone calls to the fixed network from as little as one cent per
minute from May.

T-Mobile is also presenting its latest offers for the third growth initiative – seamless integrated communications in T-Mobile’s networks – at CeBIT, including the Multimedia Net Card and Data Time options, which offer standard prices for using all three networks. The new HSDPA technology is presented in a live scenario with data card and laptop. This prototype already achieves data rates of up to 1.8 megabits per second.

René Obermann is convinced: "This year’s CeBIT will see us open the door wide to mobile broadband applications."

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