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WiderWeb Mobile Deployed at 3G Operator 3 UK

2nd March , 2006

Europe UK : WiderWeb and MX Telecom have recently deployed a credit-based solution which enables 3UK prepay users to access the mobile web.

After having been approached by the 3 network, the pay-as-you-go Mobile Web project was fully implemented in less than two months from initiation, allowing pre-pay 3UK subscribers to access a wide range of websites through the commercially important Christmas period. The WiderWeb Mobile platform manages access to the Mobile Web for 3’s pre-pay customers, managing authentication, device profiling, access control and billing in collaboration with MX Telecom.

Unlike contract users, who can simply be billed for their mobile internet usage each month, access to the mobile internet for prepay users requires the same “top up” model that underpins the pre-pay concept. As “topping up” has not yet been available for mobile internet access, 3 invited WiderWeb and MX Telecom to implement a technical solution, which works in the following way: 3 pre-pay users purchase credit to allow access to the Mobile Web for a certain period of time, with MX Telecom billing the user for this time based access.

The solution is the first of its kind, and will no doubt set the trend for the other networks.

About WiderWeb
WiderWeb is a leader in web content adaptation. WiderWeb Mobile is a pure server platform for improving and optimising the experience of accessing the web from browsers deployed in mobile handsets. Pages are automatically adapted to the capabilities of the mobile device and a user's own preferences with standard web pages being converted into highly compressed yet functional mobile versions. WiderWeb Mobile not only delivers a simplified view of web content but through advanced page handling techniques it also ensures that those pages can be fully used.

WiderWeb Mobile is deployed by mobile operators wishing to enhance the mobile web experience and by content owners looking to bring web content quickly and easily to the mobile arena.