Europe
UK : MSN announces an exclusive three month deal with mobile media
company 3 to create the first-ever branded MSN Space in the UK.
The service, which goes live this week, will see 3 deliver ‘SeeMeTV’,
the UK’s first mobile TV channel to show and pay for customer-created
content, to MSN Spaces through a joint brand promotion. MSN Spaces
is MSN’s online blogging tool where users can share thoughts,
photos, music lists and now through this exclusive deal, video clips
taken with their 3 video mobiles.
Users submit short videos taken on their video mobiles or digital
cameras to an email address. The ten best video clips will be posted
daily on the 3 MSN Space where other users can vote for favourite
clips and post blogs. At the end of each week, a £100 prize
will be awarded to the video that receives the most votes, with a
£1,000 prize for the overall winner.
SeeMeTV is already highly popular. It has achieved over four million
downloads since its launch in November 2005. MSN Space will showcase
the service to a new online audience. This deal builds on an existing
relationship between the two brands which saw 3 sponsor the MSN Messenger
theme pack last year.
Katy Adelson, Digital Marketing Manager, MSN.co.uk said “This
new mobile blogging agreement illustrates a new medium for online
advertising and demonstrates the potential value of advertising on
a web 2.0 application. These are exciting times for online as we see
new avenues for advertising and innovative campaigns evolving. Our
aim is to strive to produce creative campaigns that really engage
the consumer and encourage user interaction.”
Graeme Oxby, Marketing Director for 3 said; “This original and
innovative campaign strengthens 3’s reputation as a pioneering,
creative company. It enhances the relationship we have built with
MSN over the past twelve months and highlights features of our unique
SeeMeTV channel in a relevant way. This is another UK first for MSN
and 3, and further evidence that the worlds of mobile, media and communications
are rapidly converging.”
About MSN.co.uk
MSN is a division of the
Microsoft Corporation.
MSN is the UK’s largest
portal attracting over 16.4 million visitors per month in the UK (Nielsen//NetRatings
November 2005) and more than 440 million unique users worldwide (MSN
Internal Data). Owned by Microsoft, MSN is available in 42 markets
and 21 languages.
MSN offers a wide range of Subscription products including Hotmail
Plus and MSN Premium with state of the art parental controls, spam
filtering software and photo editing tools.
MSN provides a
number of world class innovative communication and information services
including:
• MSN Hotmail, the UK's most popular free web-based e-mail service
with over 8.8 million users in the UK (Nielsen//NetRatings November
2005) and over 215 million active accounts worldwide (MSN Internal
Data)
• MSN Messenger, the UK's number one instant messaging service
on the internet with 9.9 million monthly users (Nielsen//NetRatings
November 2005) and over 185 million active users worldwide (MSN Internal
data)
• MSN Search, one of the UK’s top search sites with 6.3
million users. (Nielsen//NetRatings November 2005). MSN Search is
available in 33 markets worldwide and 13 languages. MSN Toolbar is
available in 47 markets with 53 million installed worldwide.
