Developed for emerging and cost-sensitive wireless markets, 4908 and 4910 are fully-integrated EDGE platforms offering the industry’s lowest bill of materials while delivering the premium multimedia, Internet content and exceptional performance that consumers worldwide expect. With this introduction, ST-Ericsson marks a breakthrough in the cost-to-feature ratio for mass-market EDGE handsets and enables OEMs to build competitively priced, high-quality products.

“As wireless connectivity proliferates across the entire globe so are consumer expectations for the ultimate user experience. Entry-level cell phone users now desire the same value-added applications available in today’s more mature wireless markets, including high-quality video capture and hi-fi stereo Bluetooth music,” said Marc Cetto, Vice President Cellular Systems and Connectivity, ST-Ericsson. “With our latest single-chip solutions ST-Ericsson is building on its expertise in RF, analog and mixed-signal integration to raise the bar and bring features like rich multimedia and fast Internet downloads to users, while still meeting the same level of affordability necessary in cost-conscious markets.”

4908 and 4910 EDGE platforms will be available in mass production in early 2010. For more information, please visit http://www.stericsson.com/platforms/edge_4910.jsp.