3G HOME ssAdvertising and Sponsorship ssFREE Daily 3G Newsletter

27th May 2003

ASIA : Two years ago, LGE ranked 10th on the global mobile phone market. Today, the company has wrestled the 5th spot from global mobile phone maker Sony Ericsson.

- LGE supplied 5.6 million units to capture 5.2% market share, outperforming Sony
Ericsson.
- LGE wrestled the second spot from Motorola on the CDMA market and ranked 7th on the GSM
market in just two years. The company is rapidly conquering the global market.
- Strategies to expand CDMA exports to North America and boost the GSM market paid off, allowing the company to capture the 5th spot on the global market quickly.

Two years ago, LGE ranked 10th on the global mobile phone market.
Today, the company has wrestled the 5th spot from global mobile
phone maker Sony Ericsson.

According to market data for the first quarter of 2003 released by
world-class market survey agency Strategy Analytics, LGE supplied
5.6 million CDMA and GSM mobile phones worldwide and captured 5.2%
market share. The electronics company also outperformed Sony
Ericsson, which supplied 5.2 million units and captured 5% market
share. LGE now formally ranks as one of the top global players,
according to the agency.

In particular, LGE supplied 4.5 million CDMA handsets and grabbed
the second spot from Motorola, which reported a 20.1% market share.
This reinforced Korea’s reputation as a CDMA country. Two years
after penetrating the GSM market, LGE captured the 7th spot in
terms of market share after it supplied 1.1 million units and
posted a 1.6% market share. As such, LGE has emerged as one of the
top Korean players on the global mobile phone market together with
Samsung Electronics.

For the CDMA market, LGE has continued to boost the high-tech GSM
mobile phone business on the Europe and China markets and post
remarkable growth. This year, the company plans to export 6.4
million GSM mobile handsets.

Strategy Analytics noted how LGE’s sales grew by over 81% in the
first quarter compared to the same period last year, when it
supplied 3.1 million units. Every year, the electronics company
increases the CDMA mobile handsets sold worldwide by over 50% and
consequently achieves a relatively high growth rate.

“On the global mobile phone market, LG Electronics has been
climbing four notches every year. We ranked 14th in 2000, 10th in
2001, and 6th in 2002 after posting consistently high growth
rates,” LGE Telecommunication Equipment & Handset Company
President Kim Jong-Eun explained. He hastened to add that LGE was
able to zoom all the way to the 5th spot despite the SARS scare,
the Iraq war, and the downturn in the global economy. “The
strategy that we launched to expand CDMA exports to North America
and the GSM market worldwide proved to be effective,” he said.

Early this year, LGE planned to develop third-generation mobile
phones and other innovative products aside from CDMA and GSM mobile
phones, penetrate overseas markets aggressively, supply a total of
45 million mobile phones worldwide by 2005, and consequently take a
giant leap forward as a true top-tier player.