US : Actix Inc. officially unveiled its optimization solution for EV-DO Rev. A, the latest high-speed 3G CDMA-based standard. Actix is the first to market with a solution that addresses the needs of the growing number of operators that are already trialing or getting ready to roll out EV-DO Rev. A networks.

Actix's optimization software was developed in direct collaboration with a major mobile carrier, who is currently using the software to support one of the world's first rollouts of EV-DO Rev A services.

The solution is specifically designed to help wireless operators minimize the complexity of new technology rollout by helping them evaluate key network performance metrics. After validating the infrastructure vendors are meeting performance criteria, the Actix solution then enables wireless operators to quickly diagnose and troubleshoot their services.

"The availability of EV-DO Rev. A is a great milestone for wireless operators and their customers, but - as with any network upgrade - it also results in new challenges for carriers," said Richard L. Evans, General Manager of Actix's Americas operations. "Designed with hands-on input from one of the leading CDMA carriers, Actix's solution for EV-DO Rev. A is highly effective at taking the complexity out of deploying, delivering and maintaining the feature-rich services enabled by EV-DO."

The Actix software also helps wireless operators better manage the expected increase in traffic that will result from the new applications that Rev. A supports. For example, the software enables carriers to view wireless network traffic patterns and determine when loads are light. The carrier may choose to download messages such as mobile advertising at that time and have the phone deliver these messages to subscribers at the appropriate time.

The Actix Analyzer family of products for Rev. A analysis, enables engineering teams to build in their own key performance indicators (KPIs) and processes for managing radio network quality, troubleshooting radio link issues and optimizing radio link performance.

EV-DO Rev. A can support peak download data rates of 3.1 Mbps and peak upload data rates at up to 1.8 Mbps, which translates into a 30 percent increase in download speeds for CDMA carriers and twelve times higher upload speeds. It also supports lower latency to deliver high QoS for delay-sensitive services such as VoIP, video, 3D gaming, and mobile TV.

About Actix

A privately held company founded in 1991, Actix is the international market-leader in Wireless Performance Engineering software. Actix solutions address two of the biggest issues facing wireless operators today: the need to squeeze more out of their existing network investments and the race to generate significant new revenue from wireless data services.

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