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Significant Growth Potential of Mobile Video in Europe
3 November , 2005

Europe : Qpass, whose software powers the marketplace for digital media and services, has identified mobile video downloads as a significant growth area in Europe. Mobile video downloads through Qpass software accounted for only 1 per cent of total mobile content downloads in March 2005, but this figure has surged to 5 per cent at the end of September 2005, representing a 55 percent increase in retail value growth over the last 6 months.

Mobile video is set to take the European wireless industry by storm during the next 12 months with video and camera enabled handsets predicted to outsell non-video handsets for the first time in 2006 (Provided by The Gartner Group). Moreover, media brands such as CNN, MTV Networks Music, Warner Brothers and sky have been quick to embrace mobile video as an exciting new channel for delivering exclusive video content and live broadcasts.

Qpass notes that the trend for mobile video downloads is being driven by five key content areas of music videos, comedy sketches, sports clips, TV and movie videos, and adult

content. Ringtones remain the highest-selling content in Europe with more than 50 per of the market share of the overall retail value of mobile content.

“The last six months have seen the momentum of mobile video significantly increase across the whole value chain as the market moves to embrace this exciting evolution in mobile data,” said Christian Lutz, General Manager, Qpass Europe. "With Qpass’ end-to-end solution for managing premium services, media brands can rapidly rollout video services and capitalise on the growth of this nascent market."
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