Europe
: YooMedia plc, the AIM traded interactive content and services provider,
and ICTV have expanded their joint venture agreement to develop and
exclusively market rich media interactive content solutions and services
for the worldwide 3G mobile market.
Inset is
Jeff Miller, Chief Executive Officer of ICTV quoted
below.
The
joint venture company, BroadbandTV Group, utilizes YooMedia's cross
platform interactive media gateway and services and ICTV's HeadendWare(R)
technology, which have already been successfully integrated for digital
television and are currently under trial in the UK with ntl.
BroadbandTV Group
aims to operate and provide a unique enhanced 3G interactive video
gateway for 3G network operators, television broadcasters, content
publishers, content producers and advertisers.
ICTV's HeadendWare(R)
enables a content delivery network that brings broadband web delivery
techniques and tools to 3G including Flash(R) and Shockwave(R) animation,
high quality streaming audio and full motion video. YooMedia's proprietary
interactive services include the Dateline Mobile service, the world's
first mobile phone video dating service to deliver live video matching
for singles, which recently was named Best Mobile TV Channel or Service
at MIPCOM's inaugural Mobile Day.
BroadbandTV Group
has already developed and aggregated a wide-ranging interactive UK
programming package through its Content Partner Programme, including
ITN, MTV Networks, Emap, Turner Broadcasting, Sesame Workshop and
UKTV.
The Directors
believe that this partnership is an important strategic step for the
Company and anticipate that the relationship will make a growing contribution
to its financial results during the year ending 31 December 2006 and
beyond.
YooMedia's Group
Managing Director, Neil MacDonald, said 'This is another exciting
step in the development of cutting edge and compelling products and
services for the YooMedia interactive portfolio. There is tremendous
market potential, for example, in the ability of our YooMedia Dating
services to reach singles across a combination of mobile, PC and digital
television devices.'
One of the fastest
growing technologies worldwide, 3G service is currently offered over
more than 75 networks in 36 countries, with subscriber numbers estimated
to grow to approximately 240 million in the next four years. A total
of 26 hardware suppliers manufacture and distribute more than 170
3G handsets and devices.
Jeff Miller, President
and Chief Executive Officer of ICTV, added: 'While 3G represents a
large potential market, the diversity of devices and networks and
the need to reach across other media underscores the need for a unified
solution. By combining the power of HeadendWare(R) with YooMedia's
innovative applications, Broadband TV is able to rapidly and cost-effectively
deliver rich media services across PCs, mobile devices and advanced
digital television.'