ITN Wins Award for 3G Phone News Content

Europe UK : ITN Multimedia won the top award in the prestigious Best Content Service category, at the World Communication Awards in central London.

It fought off international competition to take first place - clear recognition of its innovative and high-quality news services for mobile phones. Other finalists in the category included Bharti Airtel, Turkcell Ringback and ntl On Demand.

The Judges commendation said: "News is a logical content for 3G and ITN has surely worked out how to deliver it. ITN has not stuck to the television formula of accessible journalism but has extended its brand into entertainment news, business news and youth focussed bulletins."

Nicholas Wheeler, Managing Director of ITN Multimedia, said: "This firmly establishes our position ahead of the pack in delivering video news to mobile and justifies the commitment ITN has shown to pioneering the new medium. We have a fantastic team of hard-working, resourceful journalists who have genuinely created something fresh and new. This is going to be a great twelve months for 3G."

ITN Multimedia produces and packages streaming news and entertainment content for the major 3G mobile phone operators – 3, 02 and Vodafone – and for the MobiTV channel on Orange. ITN is one of the world's leading news producers. From its main production studios in London, where most of its 800 plus employees are based,

ITN provides news programming for ITV1, the ITV News Channel, Channel 4 and Independent Radio News (IRN). ITN’s combined news broadcasts reach more than two-thirds of the UK population, making it one of the leading news providers in the country. The company has a strong reputation for the creative and innovative use of modern technology (winning the Royal Television Society's 2004 Innovation Award).

ITN makes full use of its IP to drive expansion in the fast-growing new business areas of ITN Multimedia, streaming news and entertainment content to 3G phones; ITN Archive, one of the world’s largest archives with over 680,000 hours of footage, containing some of the world’s most iconic imagery; and through producing factual documentaries and programming.

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