Live 3G Mobile TV service for Vodafone Sweden

Europe Sweden: The Mobile TV provider Kamera will launch a live streamed TV-channel through Vodafone Sweden’s network. The channel, called EXPRESSEN–TV, is a joint venture between Kamera and the leading Swedish tabloid Expressen and will be launched 15 November

So far, Swedish 3G customers have been able to download or stream single video clips using their mobile phones. The launch of EXPRESSEN-TV is a ground breaking step towards a full scale television service via 3G, something that has proved to be very successful in other Vodafone markets around Europe.

“Surveys show that TV through your mobile is one of the most attractive services among 3G customers. Users want to kill time while commuting and look for the latest news. EXPRESSEN-TV offers just that” says Henrik Eklund, CEO of Kamera.

EXPRESSEN-TV contents:

Sports News from Expressen’s sports TV channel SPORT-Expressen
International News from Kamera
Local News from Expressen’s latest regional broadcasts.
Entertainment News from Kamera.

”Expressen believes that Mobile TV will continue to grow. The cooperation with Kamera makes it possible for Expressen to offer an exciting new channel, filled with news, sports and entertainment, which we know is of interest to our readers and viewers”, says Thomas Mattsson, Editor in chief of Expressen New Media.

”We are very happy to be the first to distribute EXPRESSEN-TV to our customers. They will be able to watch the channel wherever they are and always be updated. Until 28 February next year, we will offer all our new channels free of charge for our customers”, says Anders Jensen, Marketing Director of Vodafone Sweden.

About Kamera:

Kamera provides TV and video content for online and mobile distribution. Together with the world’s leading news agency, Associated Press Television News (APTN), Kamera has developed video services within news, entertainment and sports. Kamera is based in Stockholm and has so far launched Mobile TV services with 16 mobile networks worldwide, including Vodafone, 3, Singtel, Orange and MTN.

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