Europe
: Nokia and 3 Scandinavia are trialling Nokia Push to talk over Cellular
(PoC) service in the Swedish market. With push to talk, people can
use their mobile phones like walkie-talkies, communicating with a
selected group or with individuals at the push of a button. The trial
is initially targeted to business users, but private and business
users alike can benefit from this simple, direct communication.
To ensure the success of the trial in 3 Scandinavia's WCDMA 3G network,
Nokia leverages its leading position in GSM-based PoC, unique experience
from terminals, knowledge of consumer behavior, and systems integration.
Nokia will provide selected push to talk handsets, including Nokia
6280, for potential use in the trial.
"We strive to offer innovative services to appeal to all our
customers. Push to talk is a fascinating new service for business
users in particular," says Jörgen Askeroth, Chief Technology
Officer, 3 Scandinavia. "We chose to trial push to talk with
Nokia because their end-to-end solution will be compliant with the
OMA (Open Mobile Alliance) standard, and because of Nokia's service
commitment and capability to support the PoC platform."
"We are very pleased to work together with 3 Scandinavia in trialling
push to talk," says Bob Bird, Vice President, Networks, Nokia.
"We are confident that this trial strengthens Nokia's position
as a leader in push to talk worldwide."
Nokia's end-to-end push to talk solution offers a full feature set,
and will be compliant with the OMA standard. Nokia's solution is compatible
with the IP Multimedia Subsystem as standardized in 3GPP, and it will
be capable of supporting various push-to-media, such as video. With
commercial contracts for 45 PoC service offerings, and several operator
trials ongoing, Nokia is leading the market for Push to talk over
Cellular in GSM. Nokia has launched 30 PoC handsets, out of which
20 are available in Sweden and 5 are 3G terminals.
About 3
3 is the leading mobile broadband and media operator in Scandinavia
and was the first to launch 3G services in Sweden in May 2003 and
Denmark in October 2003. In Scandinavia, 3 is a joint venture between
Hutchison-Whampoa (60%) and Investor AB (40%). 3 services are available
from sister companies in Australia, Austria, Hong Kong, Ireland, Israel,
Italy and United Kingdom. 3 also holds UMTS 3G licences in Indonesia
and Norway.
